Epsilon Signs Extension with KeyBank

Loyalty marketing services provider Alliance Data Systems Corporation yesterday announced that its Epsilon subsidiary has signed an extension agreement with Cleveland-based KeyCorp to continue providing direct marketing services to KeyCorp’s KeyBank, through Epsilon’s agency, Purple@Epsilon.

An Epsilon client for over 15 years, KeyCorp is one of the nation’s largest bank-based financial services companies, providing investment management, retail and commercial banking, consumer finance, and investment banking products and services to individuals and companies.

Under the terms of the extension agreement, Purple@Epsilon will remain KeyBank’s direct marketing agency-of-record, providing services that include integrated direct marketing strategy, direct mail production and analytic support, according to Alliance Data.

Epsilon’s team will focus on approximately 14 KeyBank lines of business, including consumer, small business, large corporate, wealth management, the firm said in a press release.

In addition to assisting KeyBank with strategic planning and development of its direct marketing programs, Epsilon will design the direct mailers that promote KeyBank’s products and services, which range from checking accounts and lines of credit to treasury management products and investment services, the firm announced.