Cox Nixes Sale of Valpak

Cox Enterprises, Inc. said Thursday it is no longer trying to sell off cooperative direct mailer Valpak, something it’s been trying to do since Aug. 2008.

In a statement, Cox said it that because Valpak has begun using newer forms of media, the unit is worth holding onto.

“Cox is pleased with Valpak’s performance and Greg Bicket’s leadership,” said John Dyer, Cox executive vice president and CFO, in a statement. “Valpak has strengthened its core business and identified new ways to generate revenue and increase exposure for its clients. And, in a year of economic uncertainty, Valpak provides great cost savings for consumers.”