About Direct

DIRECT is the authoritative resource for direct marketing professionals. DIRECT’s dedicated, veteran editorial team has more than 65 years’ combined experience covering the direct marketing industry, and produces the most strategic coverage of the challenges and issues direct marketers face across every aspect of direct marketing—from direct mail to e-mail marketing to telemarketing, and much more. It’s cutting-edge intelligence that helps marketers create campaigns with impact!

DIRECT’s product franchises include the e-newsletters DIRECT Newsline and DIRECT Listline; the NCDM conferences (co-owned with the DMA); www.directmag.com; and much more.

DIRECT is published by Penton Media, a targeted media company that connects sellers with qualified buyers through more than 80 business-to-business publications, nearly 130 Web sites, over 25 trade shows, and more than 450 books and directories.

DIRECT Newsline is the must-read daily e-newsletter from DIRECT that lets direct marketers respond to emerging opportunities fast. DIRECT’s editors consistently outscoop the competition and break critical direct marketing news before anyone else—mergers, launches, innovations, trends, legal and postal issues, and more. Click here to subscribe.

Things change fast in the list business, and list brokers, managers, owners and mailers turn to DIRECT Listline to stay up-to-date – it’s the most timely source available for discovering new list opportunities. DIRECT Listline offers twice weekly coverage (Tuesdays and Thursdays) of lists new to market; targeted new selects and demographics; lists that have changed managers; and news affecting the list business. Click here to subscribe.