Graco Hires Leapfrog Interactive for Online Campaign
Leapfrog Interactive has been named agency of record for Graco Children’s Products Inc.
The agency will be developing an online media campaign, using multiple Internet media. Its task will be to expand Graco’s online presence.
Leapfrog will be responsible for strategy and development of Web site promotions placement, tracking online media spending, blog advertising and several sweepstakes to promote new product launches.
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