Aug 10, 2005 5:45 PM
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Build awareness, generate leads and reach a targeted audience of high-level direct marketers with DIRECT's online opportunities:

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  DIRECT Newsline, the must-read daily enewsletter from the editors of DIRECT consistently breaks crucial direct marketing news before anyone else: mergers, acquisitions, launches, online trends, legal & postal issues, and more. Put your message in DIRECT Newsline to expand your reach to thousands of marketers every week. You'll generate leads and drive your online ROI. Click here for more information.
  
  
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  DIRECT Listline enewsletter offers twice weekly coverage of what's new and what's changed in the fast-moving list business. Click here for more information. 
  
  
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  Magilla Marketing enewsletter, edited by Ken Magill, that gives the Blunt Truth on Everything E-mail. Each issue provides case studies, benchmark-metrics pieces and news stories that help marketers stay on top of important issues, improve campaign deliver ability and increase customer retention. Click here for more information.
  
  
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  The DIRECT ListFinder™ list research system, powered by NextMark, enable marketers and list professionals to quickly find responsive lists. ListFinder's database of more than 50,000 data cards represents virtually all lists on the market, including postal, email, telephone, and insert media. The database is updated continually every day, so the most current list information is always there. ListFinder's powerful and easy-to-use search engine provides relevance-ranked results and many advanced options to pinpoint the lists that will produce the best results. Click here for more information.
  
  
• DIRECT's Integrated Classifieds Package lets you target the industry's top professionals with print classified ads and enewsletter ads delivered right to their desktops. For more information, contact Karen Putrimas, (203) 358-4389, karen.putrimas@penton.com.
  
   
• DIRECT's Website, www.directmag.com, is the complete online resource for direct marketing professionals. It offers many targeted solutions for building awareness, driving traffic and generating leads from direct marketers searching for information and suppliers online. Click here for more information.
  
  
• DIRECT offers a host of other online options that help you connect with customers:
  

  Custom online enewsletters, special reports and microsites that offer exclusive design and content; generate traffic and interactivity with customers; and establish your brand or product within a high-impact, content-rich "mini Website."
  
  Category sponsorships that provide clear ownership of your category via a targeted special report with exclusive content; and a major presence for your brand via high-visibility ad messages. Click here for more information.
  
  Webinars that feature reliable and efficient services for both live and video-on-demand events; and offer interactive reach beyond your current customer base. Click here for more information.