Postal Migraine
Mailers may be happy about postal reform. But it hasn't relieved all their worries. They're concerned, for example, about the 2009 rate hike. Yes, we...
Retiring But Not Laid Back
MassMutual's Retirement Services division is using e-mail newsletters to promote its products to brokers and investors. Our distribution model consists...
Service Pays
Nissan USA has been pulling a response rate of about 6% to a 1.1 million-piece mailing it sent out earlier this summer. Long-standing customers were offered...
The Big Easy
Database marketing has become socialized. It used to be the province of the biggest firms. But no more. For one thing, software has been improved so that...
Bidding for BAM
The Brooklyn Academy of Music's annual online auction of fine art accounts for only a small part of the $24 million the performing arts center raises...
Hey You Kids, Get Outta My Column!
Many years ago my husband and I were waiting in line for the Snow White's Scary Adventures ride at Disney World in Orlando, FL. To pass the time we tried...
Somewhere, a Yahoo Marketing Exec Dances on Spitzer's Grave
Four years before he became infamous as Client No. 9, disgraced former New York Gov. Eliot Spitzer's utter lack of integrity was on full display during...
Get It Together
In business-to-business marketing, the products sold and the buying process are typically complex, requiring not one but a series of touches. DMers grapple...
A Futile Tug of War
When I showed this Kyocera ad to another person, the reaction I got was Looks fine to me. And indeed it is moderately acceptable by the standard of yesterday's...
Johnny Be Good?
Nearly half of the respondents to a survey from InfoUSAPoll.com think Republican John McCain would be the most small-business-friendly president out of...
Coming Soon?
You can watch David Beckham score goals in Los Angeles, but if you want him on your mobile phone reminding you to say goodbye, you'll have to go to Hong...
Survival
This is not a happy time for catalog marketers. Yes, they got a break on postal rates (as if any rate hike can be called a break). But paper prices are...
Ad Astra Advertising
It must be nice to be a brand marketer. Brand marketers have all the fun of creating advertising without assuming any of the responsibility for generating...
Avoiding Customer Relationship Manipulation
Recently I received yet another stream of e-mails and phone calls seeking to add value to my relationship with the seller. It quickly became apparent...
Testing the Waters
The Recreational Boating and Fishing Foundation's first direct mail campaign is aimed at persuading former fishing-license holders to renew. In March...
Watching the Watchers
How much spam did you get today? That very question is in itself such a clich it's spam in print. We're assaulted on one side by nonsensical or insulting...
Letters to the Editor
MISDIRECTED DIRECT MAIL Richard H. Levey's February Loose Cannon column brings to mind an ongoing issue I have with the direct mail I've received. While...
The Web Suits Them
Stop, look and listen is good advice when arriving at a railroad crossing. It's also sound thinking when trying to build a relationship with an underserved...
E-mail Killers Strike Again
Is there anything e-mail related that spammers can't ruin? First they killed graphics; Internet service providers block them. Now they've apparently wrecked...
Listline
NEW LISTS TheInsideInvestor.com Some 200,000 postal addresses and 100,000 e-mail addresses were gathered from an online form at TheInsideInvestor.com....
Tooth in Advertising
For Comfort Dental, the way to cut its teeth on Internet marketing last summer was simple: Start a blog. People are searching for things in a way they...
From Start to Finish
Many factors come into play during a mailing piece's development: specifications, pricing and timeliness, to name just a few. But unfortunately, one of...
Walk on Buy
If you want people to buy more shoes, get them to walk more. That's the idea behind a new point-of-sale poster campaign launched last month by Consolidated...
UNDER ATTACK
If you're a cataloger there's nowhere to run and nowhere to hide. Paper costs are up. Postal rate hikes come one after another. Fuel costs are through...
Jenny, Pick Up
Remember the '80s? Consumers in Delaware are getting a rude reminder thanks to the number 867-5309 popping up on their caller-ID displays when telemarketers...
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