Analytic Prescription
Chances are good that Denise Darragh, vice president of marketing at Katz Group Canada Ltd. which owns Rexall and Pharma Plus, among other pharmacy chains...
Database Guru Eyes E-mailers
Arthur Middleton Hughes thinks he may be able to teach e-mail marketers a thing or two. Hughes recently signed a part-time deal with e-Dialog to consult with some of the e-mail service provider's clients. ...
Start at the End
It's not easy being a marketer these days. For one thing, you have to measure the impact of your campaigns. And that's a challenge when you're using multiple media. ...
In the Zone, Online or Off
AutoZone Inc.'s new product look-up system for driving in-store sales will soon be tried on its Web site. The $6 billion company, which sells auto parts and accessories, has two customer segments: do-it-yourselfers and professional technicians. But it faced a challenge: How to make sure it had the exact parts customers needed....
Good Call
Sure, all that newfangled new media is grand. But today we're here to pay tribute to the good old telephone the most versatile, flexible and consistently...
NEW LISTS
Renewable and Sustainable Energy Companies Some 133,626 energy industry firms are listed. Separate segments are available for postal, e-mail and telemarketing...
Blog Commandments
In this excerpt from “The New Influencers: A Marketer's Guide to the New Social Media” (Quill Driver Books; www.newinfluencers.com) author Paul Gillin shares some thoughts on blogging etiquette....
Price-Conscious Promotion
For those with champagne tastes and a beer budget, constructing a marketing plan can be frustrating. In Successful, Low Cost Direct Marketing Methods...
E-mail's Image Problem
Developments surrounding blocked e-mail images and links have been causing a great deal of consternation among marketers lately. However, experts say the growing trend is nothing to get confused or worked up about....
Brand and Direct Use the Buddy System
Once upon a time, brand lived here and direct lived there waaayyyy over there. Today, they're roommates. Many brand advertisers have begun incorporating...
Direct Mail's Warm Glow
My jaded heart recently skipped a beat when a truly cheesy self-mailer showed up in my mailbox. If there's no column next month, folks, it's because I've retired and am living off my investment in…uranium stocks....
Three Ways to Rate E-mailers
Internet service providers use three main metrics to gauge a sender's reputation and determine how to process incoming e-mail....
Thinking Out of the Big Box
At the recent ERI eXchange conference in Boston, Best Buy International CEO Bob Willett spoke about the Minneapolis retailer's customer-centric transformation....
Too Much Togetherness?
If you lived through the dot-com bubble, you could be excused for thinking you'd slipped through a wormhole in time and landed back in 1999. In rapid-fire succession, a slew of the biggest online ad players announced plans to get a lot bigger by acquiring platforms, technologies or expertise they hadn't had before....
Central Station
On the one hand, consumers want control over the media messages they receive. On the other, advertisers demand accountability for their investments. How do you serve those two needs? One way is to create a centralized hub for your integrated campaign: A microsite with a unique and easy-to-remember URL....
Feeding the Kitty
Every creature has its phobias. To many cats, water is anathema. Some dogs abhor the sound of the vacuum cleaner. And then there are consumers who fear using a credit card to shop online....
Letters to the Editor
A HIT AND A MISS? Thanks for Ray Schultz's thoughtful column (Direct Hit, May). Copywriting is my background. I learned from a seasoned pro who retired...
Postcards From the Cutting Edge
While catalog mailers are adjusting to hefty new postage increases, postcard mailings are thriving. Even the largest 11-˝-inch cards qualify as standard mail at the lowest letter-size rates....
The Bombardment Begins
My friend and list guru Bob Dunhill sent me a fundraising mailing, to which he appended the statement Abraham Lincoln made when asked how long his legs...
American Blogstand
A pilot program in which news was turned into song became the second most popular video feature on Boston.com last month....
Can You Find Me Now?
Google, Yahoo! and Microsoft have all optimized their search to help mobile users find what they want on the Web. Now Ask.com is rolling out a set of mobile services that will let owners of global positioning system-enabled handsets use the Web to find their way to local merchants....
Compassion & Choices Ups Mail Volume
Right-to-die advocacy group Compassion & Choices is boosting direct mailings from four to six times a year despite the difficulty it's had getting conservative lists. ...
Short and Sweet
We'd like to give a quick cheer to the Webby Awards, which held its 11th annual presentation last month with a rule we think should be standard: five-word acceptance speeches....
Risky Business
To get the best insurance coverage, you have to be well informed. Insurers need information too — about their customers' demographics, businesses and activities. For Aon Corp., that meant putting automated processes in place to better track prospects and generate qualified leads for sales reps....
Sweetening the Pot
It's been said by everyone from Don Peppers to Fred Reichheld: Customer satisfaction starts with a company's employees. But how do you make sure that your staff fully supports your objectives? There's one way. Incentives....
«Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258 259 260 261 262 263 264 265 266 267 268 269 270 271 272 273 274 275 276 277 278 279 280 281 282 283 284 285 286 287 288 289 290 291 292 293 294 295 296 297 298 299 300 301 302 303 304 305 306 307 308 309 310 311 312 313 314 315 316 317 318 319 320 321 322 323 324 325 326 327 328 329 330 331 332 333 334 335 336 337 338 339 340 341 342 343 344 345 346 347 348 349 350 351 352 353 354 355 356 357 358 359 360 361 362 363 364 365 366 367 368 369 370 371 372 373 374 375 376 377 378 379 380 381 382 383 384 385 386 387 388 389 390 391 392 393 394 395 396 397 398 399 400 401 402 403 404 405 406 407 408 409 410 411 412 413 414 415 416 417 418 419 420 421 422 423 424 425 426 427 428 429 430 431 432 433 434 435 436 437 438 439 440 441 442 443 444 445 446 447 448 449 450 451 452 453 454 455 456 457 458 459 460 461 462 463 464 465 466 467 468 469 470 471 472 473 474 475 476 477 478 479 480 481 482 483 484 485 486 487 488 489 490 491 492 493 494 495 496 497 498 499 500 501 502 503 504 505 506 507 508 509 510 511 512 513 514 515 516 517 518 519 520 521 522 523 524 525 526 527 528 529 530 531 532 533 534 535 536 537 538 539 540 541 542 543 544 545 546 547 548 549 550 551 552 553 554 555 556 557 558 559 560 561 562 563 564 565 566 567 568 569 570 571 572 573 574 575 576 577 578 579 580 581 582 583 584 585 586 587 588 589 590 591 592 593 594 595 596 597 598 599 600 601 602 603 604 605 606 607 608 609 610 611 612 613 614 615 616 617 618 619 620 621 622 623 624 625 626 627 628 629 630 631 632 633 634 635 636 637 638 639 640 641 642 643 644 645 646 647 648 649 650 651 652 653 654 655 656 657 658 659 660 661 662 663 664 665 666 667 668 669 670 671 672 673 674 675 676 677 678 679 680 681 682 683 684 685 686 687 688 689 690 691 692 693 694 695 696 697 698 699 700 701 702 703 704 705 706 707 708 709 710 711 712 713 714 715 716 717 718 719 720 721 722 723 724 725 726 727 728 729 730 731 732 733 734 735 736 737 738 739 740 741 742 743 744 745 746 747 748 749 750 751 752 Next»
