See-Worthy Mobile Video
Lots of things make mobile video campaigns tricky. Many current phones can't launch video clips automatically, and many wireless networks can't transmit...
Data Dilemmas
Business-to-business databases have never been celebrated for their cleanliness. For starters, B-to-B data is complex and fast-changing. Customers conduct...
Direct Asks
No question Amazon.com. I know, it's a no-brainer, but they deserve the accolades. The site is well designed, easy to use, their product lines have expanded...
No Booth? No Problem!
Imagine you're exhibiting at a trade conference and your booth doesn't show. Bad news, right? Not necessarily. Jordan Ayan, CEO of e-mail service provider...
Greetings, Earthling!
Printers, envelope makers, lend me your ears. I come bearing good news: Direct mail is here to stay. I realized this as I re-searched a piece on greeting...
Give the People What They Want
Fifty-nine percent of respondents to a recent survey from Cambridge, MA-based e-commerce software firm Allurent Inc. report that a frustrating online shopping experience negatively affects their overall opinion of a brand or retailer....
Good Morning, Class
Video may have killed the radio star, but it was a boon to the professor the Video Professor, that is. The direct marketer of instructional computer videos,...
Xanadu Excelsior
At last, a residence for the clueless nouveau riche. The name? Luxuria. The audience? Rubes who want to trumpet as garishly as possible that they have...
Class Mobility
In mobile marketing, it's all about adding value. A Harris Interactive poll last fall found that 26% of users will accept ads on their cell phones if...
Listline
NEW LISTS Whyville.net Numedeon Inc. offers a file of 1.9 million children ages 8 to 15 who registered at the educational Web site Whyville.net. Some...
Handling Calls In-House
f you're dialing into a call center from home, chances are you may be relaxing in pajamas and slippers. And chances are the reps you talk to may be in their PJs too....
Whatever Happened to
If you're old enoughand that might be over age 25you remember when double postcards were king of the hill in subscription mailings. You might also remember...
Leads for the Pack
Everyone from accountants to Web page designers to masseuses needs to know how to sell their services. This is what C.J. Hayden wants to help people do...
Anglo-American
It doesn't matter which side of the pond they're on. The first stop for most consumers planning a trip is the Internet. That's why VisitBritain, the United...
Half Empty or All Empty?
Are these people nuts? Do they have money to burn, and can't find any better way to get rid of it? Wait, wait. I'm forgetting my 2007 New Year's resolution...
DMers' PR Strategy: Get Visual
As direct marketers vie for a more strategic position at the executive table, they have a mighty weapon: numbers. Deep inside marketing databases lie...
Watch This
Publishers and other marketers looking to get their customers' and prospects' attention might want to put on a show — a video Webcast, to be specific....
Stranger in Paradise
There's an unlikely figure roaming the beaches of Oahu. He stands aristocratically erect, his nose aimed at the heavens as though avoiding the stench...
DMers Take First Look at Second Life
To its 2.7 million registered users around the world, the virtual reality universe Second Life is a nice place to visit, play and shop for completely...
Listline
NEW LISTS Quality Control Professionals OneSource Information Services Inc. is offering Quality Control Professionals, a list with 14,032 names. Sources...
Letters to the Editor
DRAFTFCB: A GUIDING LIGHT Chicago Sun-Times columnist Lewis Lazare's doom-and-gloom appraisal of the Draft-FCB merger as one of the darkest moments in...
SK&A's Back in the Mail
For the first time in two years, SK&A Information Services will send out postcards as part of its marketing mix, this time to launch a medical research service....
Dry Run
Reader's Digest created a systematic and disciplined approach to testing new products, primarily because of the creation of expensive one-shot books and...
A Capital Idea? Well
The problem with so many loyalty programs is they demand our loyalty but don't volunteer a rat's behind for their loyalty. Veteran air travelers are quite...
ZIP+4 + 2 = ZIP+6
How do you get an entire newspaper chain to improve its targeting? It's not easy when you own 90 papers, ranging from small weeklies to big-town dailies....
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