GOP Tops Dems In Lists, at Least
One thing the Republicans can't blame their November losses on is a lack of names. There are nearly 600 lists of Republicans, or lists used by Republicans...
LETTERS TO THE EDITOR
I've frequently said to people — ranging from family members to my staff — that, most often, problems arise as a result of some sort of miscommunication....
Room to Grow
THE PERSON WHO HELPS YOU send out your next e-mail campaign may be a kid, but he's part of a young and growing industry and quite possibly has more job...
Basket Case
After running small business and online operations for Hewlett-Packard and AOL, Dave Deasy wanted to make his own run at being an entrepreneur. He's the...
NCDM Focuses on Integration
DEVELOPING AN INTEGRATED customer experience across multiple marketing channels is the theme of this year's National Center for Database Marketing conference....
More for Less
Direct marketing is cyclical. In boom times DMers attempt to change their fortunes through prospecting; in slower periods they focus on nurturing existing...
The Future's in the Mail
IF THERE'S ONE CONSISTENT aspect of direct mail strategy you can count on, it's this: Everything changes. As consumer and donor tastes shift — and they do, regularly — the tactics used to communicate with them should too. Here are some of the latest developments in design and production that'll help keep your campaigns fresh....
LISTLINE
NEW LISTS Time Life Books Time Life recently reintroduced a direct mail-sold list of continuity book buyers which had been off the market. The file names...
We Are the World
Never mind love: If the Direct Marketing Association has its way, direct response will be the international language. The DMA took two steps in this direction...
I Gotta Do What?
SO DO YOU LIKE THOSE hoops? Shine 'em up a lot, do ya? Stroke them when no one is looking and coo in a raspy voice Seriously, a lot of you out there must...
The Yankees' Bush-League CRM
YANKEE FANS, IT SEEMS, can't win for winning. According to The New York Times, the New York Yankees are aggressively punishing season ticket holders who...
LETTERS TO THE EDITOR
THE MCMURRY MATTER Isn't there a saying in the publicity industry, It doesn't matter what you write, just make sure you spell my name right? Well, if...
Pet Project
IT DOESN'T MATTER IF YOUR animal companion is a cat, dog, fish, hamster or iguana. All pet owners need stuff. Lots of stuff: Kibble, brushes, beds, habitrails,...
We Need Help. You Certainly Do
WAY, WAY BACK, IN KINDER AND GENTLER TIMES, fundraising could succeed by using three little words: We need help. Today? Forget it. If you want to raise...
Banking on Trust
WITH MORE than 8,000 financial institutions angling for assets and many more brokers/dealers, wholesalers and advisers vying to attract and retain investors...
LISTLINE
NEW LISTS Collectible America The names of 17,000 buyers and 10,000 inquirers from the last 12 months are on this catalog's list. The unit of sale ranged...
Tell Us a Story
One day in the not-too-distant future, Web 2.0 will be about telling stories in the service of marketing to consumers, said Michael Davis, senior vice...
Poisoning the Well
IT'S BECOME A CLICH TO SAY that the Web has changed all the rules about how merchants and companies deal with the public. The many ways consumers can...
E-mail Tops in ROI
THOUGH THE MONEY MARKETERS spend on it is a pittance compared with other channels, e-mail delivers the highest return on investment by a wide margin,...
In Utah, the Sheriff of Doodyville Takes on the World
Are Utah's government officials evil or just stupid? That question comes to mind every time the state's so-called child-protection do-not e-mail registry...
Mailers Face New Postal Rules
WITH THE NEW RATE case taking effect next May, mailers will have many new rules and regulations to look forward to, many of which are expected to set...
Familiar Faces
Hard as it may be to believe, DMA06 isn't the only fall event worth attending. Another is the Promo Live conference, produced by Direct publisher Prism...
Marketers Test New E-mail Tech
SOME BLUE-CHIP NAMES in marketing and advertising are testing technology that allows senders to embed video in e-mail without any streaming or buffering....
Becoming a Content Provider
We're content providers, Richard D. Beckman, president of Cond Nast Media Group, told The New York Times in August. Mr. Beckman essentially was saying...
Joe Torre Needs Help. So Does His Ad
IT'S ALWAYS A SHAME TO SEE A WORTHY NONPROFIT RUN A fundraising ad that just doesn't do the job. One can't help thinking that the ad money could have been better spent on the organization's programs. I found this ad for the Joe Torre Safe at Home Foundation in a recent issue of BusinessWeek. ...
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