Nothing Was Delivered
Every standard mailer worries if his or her missives will get delivered to the right addresses. And more and more these days, the U.S. Postal Service...
No Serenity Here
HAVE YOU HEARD OF THE Serenity Prayer? It goes like this: God grant me the serenity to accept the things I cannot change, courage to change the things...
Before I Forget
An upsetting self-revelation: I've outlived a surprising number of direct marketers who have been my contemporaries. I shouldn't have been surprised,...
Back to the Start
LEAD GENERATION HAS LONG BEEN THE NAME OF THE GAME IN BUSINESS-TO-business. The complex decision cycles that precede most purchases and the high cost...
Listen Up
E-MAIL EXECUTIVES ARE GROWING TIRED OF THE lack of attention and budget chief marketing officers give the channel. While they understand that 90% of most...
Brand Makeovers
DID YOU EVER GET THE FEELING that something about your brand wasn't quite right? It may be time to align your channels or tweak your creative. Case in...
Get the Buzz
Looking for the latest scoops and commentary on the world of direct marketing? Visit the DirectBuzz Blog (blog.directmag.com/buzz/), updated regularly...
Predictable, But Not Easy
INSTITUTIONS LIKE SCHOOLS, hospitals, government offices and libraries represent a $4.1 trillion annual market. They're mostly recession-proof and very...
Creative Differences
Business-to-business and business-to-consumer e-mail campaigns require vastly different creative tactics to drive the highest response, according to a report by e-mail service provider Silverpop....
Blooper of the Century
IN A JAW-DROPPING EMBARRASSMENT, the state of Utah has mistakenly divulged kids' e-mail addresses on its so-called child-protection do-not-e-mail list — a registry proponents claim is foolproof....
Satan in the House
Unspam Technologies, arguably the most despised company in e-mail marketing circles, has joined the Direct Marketing Association. And apparently there's...
Growth of DM Spending to Falter
Direct marketing spending and sales growth are going to slow a bit in 2007, according to new research from the Direct Marketing Association. But both...
FTC Tightens ID Theft Regs
Identity theft? Ho-hum. Woe to you, friend, if that's your attitude. Data security may be dead in Congress this year, but the Federal Trade Commission...
Do You Like to Watch?
More than 106.5 million people or about three out of every five U.S. Internet users streamed or downloaded video during July, according to a recent study...
LISTLINE
NEW LISTS Stamats Business Media E-mail Several e-mail lists have been released by Stamats Business Media. Buildings magazine has the largest count with...
It's Good to Be King
Treat your best customers with care Top customers deserve special treatment. You can afford it, and they expect it and thrive on it. So business marketers...
Think Before You Contact
In direct marketing the call to action is critical. If you capture how a prospect or customer historically responds via mail, the Web, inbound call, face...
I Want My $2,000 in Pennies
THIS PAST SUMMER McMurry, a midsize marketing agency in Phoenix, sent out a postcard announcing its pending reopening. As part of its campaign, it offered...
Just for You
TODAY MORE THAN EVER, consumers and business prospects alike subscribe to the age-old direct marketing principle WIIFM: What's in it for me? Personalization...
Phishers Getting DM Religion
E-MAIL PHISHERS ARE honing their skills in ways that indicate at least some of them think like the best direct marketers, says James Christiansen, Experian's...
Leading Questions
HAVE YOU EVER RECEIVED A bad sales call? Perhaps the salesperson barreled through the script without bothering to engage in dialogue. Maybe he stammered...
Do You Know About SIFE?
Once again it's time to play “Figure out the ad.” You do have time for that in your busy day, don't you? Whenever I see an ad headline like this one for an organization called SIFE (Students in Free Enterprise), I think of Robert Di Niro in the movie “Taxi Driver.” Are you talkin' to me? ...
Spamhaus Ignores Court's $11.7M Ruling
FILE THIS ONE UNDER largest spam-related judgment ever that was completely ignored. The Spamhaus Project is thumbing its nose at an e-mail marketer who...
Memo to APWU: Get Real
What's up with the American Postal Workers Union? Here's an organization that's supposed to secure the long-term best interests of a key sector of the...
E-mail Delivery Improves Slightly
E-MAILBOX PROVIDERS blocked 19.2% of all permission-based commercial e-mail during the first half of 2006, according to a study by e-mail delivery firm Return Path. This average is a slight improvement over the 21% reported in the second half last year, the firm noted....
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