Epsilon Restructures; DiGuido Out
Epsilon Inc. fired a highly visible executive last month and shook up its corporate structure. Al DiGuido, CEO of Epsilon Interactive, was ousted. And...
Femail Creations Starts a New Business
In 1996 Lisa Hammond was working as an office manager on a construction site in Las Vegas. The need to do something meaningful led her to start a catalog...
The Best Catalog Ever
MY FIRST IN DIRECT MARKETING (THOUGH there was no such name for DM then) was hand-creating individual fliers to stuff into neighbors' mailboxes. The terrific...
E-zine Education
WE'VE ALL GOTTEN them. Some of us, to our vexation and bewilderment, have produced them: e-mail marketing newsletters that fail to keep recipients opening...
The Fine Art of Seduction
If Daniel Morel has a few days off, you might find him atop a peak in Colorado. Or he might be popping in on Tulane University in New Orleans, his MBA...
First Impressions
A NEW SUBSCRIBER OPTS IN to receive your newsletter. Great! So you respond with a simple thank-you, right? Not exactly. The right welcome message can...
Google Aims for Main Street
EVERYBODY'S CHASING SMALL businesses. On the user side, research suggests that anywhere from 50% to 80% of all online searches may have a local intent...
New World Order
The last time Larry Kimmel sat down for a lengthy interview with Direct was in March 2001. Today the world is a much different place, not only for global...
Need for ROI Leads Firms to DM
THE AGE OF ACCOUNTABILITY has arrived. Marketers will spend $961.9 billion on communications this year. And return on investment will play a big role...
Nothing But the Truth
WHEN A NEW WRITER ENTERS the copywriting game, he or she studies the masters to see what they did and how they approached their prospects. When I started...
Don't Stop Now
ARE YOU ACTING JUST LIKE most other small businesses out there? Do you ignore or fail to communicate to your existing customers often enough? I'm not...
Palsy-Walsy
Shades of 1999! Social networks got hot this summer when both Google and Microsoft announced deals to add search and syndicated contextual ads to MySpace...
Channel Challenges
A number of years ago I was in a kickoff meeting for a large project focusing on multichannel order management. The goal was to integrate data from different...
Putting Kids to the Test
This summer OfficeMax used reality television, teen-idol charisma and online video to connect with kids and in the process boost Web traffic and in-store...
Pick the Winner - Oct. 2006 - An Astronomical Difference
The Search for Extraterrestrial Intelligence (SETI) Institute is a nonprofit membership organization in California dedicated to finding signs of life...
Someone's Watching
Brandon Phillips can tell if you're honoring opt-out requests. More importantly, LashBack's president and CEO can tell if your company's affiliates are...
Timing is Everything
IN COMEDY AND LIFE IN general timing is everything. Miss a beat, and a joke is ruined. Miss a bus, and you might never meet the love of your life. We...
Sparkling in Space
THINK PICKING OUT THE RIGHT ACCESSORIES FOR AN outfit is tough? Try choosing the right accessory to launch your mail order company. That's what Jim Breakell,...
Stay in Touch
YOU NEVER CALL, you never write. Who wants to have their customers say that? Certainly not software marketer PTC, which is seeing an uptick in revenue...
Would You Rather Switch Than Fight?
Was Arlo Guthrie right? Does 50 people a day walking into an organization, singing a protest song and walking out make a movement? I sure hope so, for...
Letting the Black Dog Sell
Retired Navy captain Bob Douglas founded the Black Dog Tavern on Martha's Vineyard in Massachusetts in 1971 as a 50-seat restaurant. He opened the place...
Get the Buzz
Looking for the latest scoops and commentary on the world of direct marketing? Visit the DirectBuzz Blog (blog.directmag.com/buzz/), updated regularly...
Solar Power DMer Surges Via SEM, DR Space
SEARCH ENGINE MARKETING and direct response space advertising has helped environment-friendly marketer Alternative Energy grow at 25% a year into a $7.7...
Michigan Casts Wide Do-Not-E-mail Net
THE FIRST CHARGES BROUGHT under Michigan's so-called child-protection do-not-e-mail law show that the state is casting a far wider net than Utah. Far...
Spotlight on Marketers
In earlier columns I've said that mail is under attack in the media and in several state legislatures by those who are striving mightily to reduce direct...
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