Pont Named 2006 List Leader
Stefanie Pont, founder and managing partner of Pont Media Direct, is the DMA's List Leader of the Year. During her two-plus decades in the industry, Pont...
Open for Business? Not Quite
I'm not greedy. I can live quite comfortably on a mere $5 million a year. So I would be very happy to have just 1% of the ad dollars that are largely wasted on ads like this one from American Express. It makes one think that such corporations must have summer interns they don't know what to do with. So they give them a job that requires no experience, training or common sense — namely, requesting and OK'ing the company's business-to-business advertising. ...
What's in a Name?
There's a most memorable scene from the movie Good Morning, Vietnam in which airman first class and disc jockey Adrian Cronauer (played by Robin Williams)...
CableOrganizer Gets Users Untwisted
In less than five years, Paul Holstein has gone from having a messy work space to heading an $8 million business. When Holstein a former consultant at...
D'oh! Those Zany Government Bureaucrats and Data Security
FROM THE THIS-IS-JUST-TOO-rich-to-pass-up file: The Federal Trade Commission noted recently that two of its laptops, containing the personal information...
LISTLINE
NEW LISTS LiveCareer Healthcare Professionals Some 74,863 students planning their post-secondary education major are identified. More than 150 program...
Chain Calls Gift Card Offer a Scam
Dunkin' Donuts claims that an e-mail from a Florida firm promising a free $25 gift card in return for a completed survey is a scam. It also appears the...
Media on Media
Don't bet the farm just yet on RSS, podcasts and other so-called Web 2.0 media. Marketers are interested in them, but not as much as they are in old-fashioned...
Look Before You Send
WHENEVER DIRECT MARKETERS SEND MESSAGES TO customers through a Gmail account Google's free e-mail inbox service they're potentially exposing those customers...
Rate Shock
MANY DIRECT MARKETERS ARE still in shock after seeing the U.S. Postal Service's proposed rates for standard mail parcels weighing less than a pound. If...
How CPA Deals Can Wreck Your Brand
Jane Kaiser is extremely wary of cost-per-action e-mail deals. CPA arrangements where merchants pay affiliates for each sale or action they generate are...
Wiggles and Doctor Who and SpongeBob, Oh My!
If you attended Direct Marketing Days New York in June, you may have noticed that the Javits Center seemed a bit more animated than usual. And no, I'm...
A Direct Mail Hero
Ralph Ginzburg, who died last month at age 76, was a publisher, a direct marketer, an author and a photographer. But he will be most remembered for the...
Easy as 1, 2, 3
MEASUREMENT is a hot topic for marketers today. Everyone is under pressure to demonstrate results, deliver value to their firms and justify budgets. Fortunately,...
World Wildlife Fund's Hard S(h)ell
ANIMAL LOVERS EXPECTING to find a panda under their Mother's Day tree this year surely were disappointed: The World Wildlife Fund de-emphasized its traditional...
Separate Tables
WILL THE LIST BUSINESS WIN WITH Vin? Or will InfoUSA's acquisition spree ultimately spell trouble for the name-and-address game? This was one of the many...
Beckett Media Adds Major League Search
Sports publisher Beckett Media LP struck gold selling sports trading cards and collectibles on the Web way back in the rookie years of 1995. A decade...
LETTERS TO THE EDITOR
TAKING IT TO THE BANK Nice story. Well told. And soooooo true (Loose Cannon, July). Banks are a rich source of stories like this I've just been through...
Marketers Turn to Trackable Media
Mass marketing may be growing in some quarters, but not among executives surveyed by Epsilon. A poll of 175 U.S. marketers showed that most are cutting...
Revised Curriculum
The folks at Northwestern University's Kellogg School of Management must be auditing direct marketing classes at their parent school. For starters, they've...
Aste+risk Means You're Risking Your Aste
I ABSOLUTELY, POSITIVELY, AND UNEQUIVOCALLY BELIEVE IN information optimizing. Information optimizing is making the most of any benefits whatever you're...
DMers Losing Interest in AOL Addresses
If AOL wants legitimate marketers to avoid contacting its subscribers, the plan is starting to work. E-mailers are preparing for a serious drop in performance...
Great-West Woos Dentists
TALK ABOUT DRILLING DOWN: Great-West Life Assurance Co. increased its coverage of dentists by 7% by offering enhanced benefits and changing its list segmentation....
E-mailer Asks Permission Again
The Leukemia and Lymphoma Society just saw its e-mail list slashed from 33,636 addresses to 4,510 and the organization's e-mail director is happy about...
Somebody Gets It
AS AN OBSERVER OF THE direct marketing world, I often have experiences where I slap my head and say, Yea! They get it! There also are times when I shake...
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