An A+ in Direct
Brace yourself, direct response industry. The younger generation from the Show Me state is about to show you a thing or two. At the Missouri School of...
Harley Dealers Rev Up E-mail
Most Harley-Davidson bike owners are probably too busy to sit down and read much. But there is one thing they're likely to scan when it comes in: the...
Cruise Line's E-mailing a Hit
NEW EVIDENCE THAT e-mail marketing is maturing can be seen in the success of cruise line Royal Caribbean International's recent online video campaign....
Slowdown in Kids' No-E-mail Push
THE KIDS' DO-NOT-E-MAIL juggernaut that for the last year has threatened to wipe legal adult content out of electronic communications has ground to a...
Less Is More
TOO MANY LOYALTY marketers think they have to be all things to all customers; they design programs that are either too expensive or offer inadequate rewards....
FTC Warns Hawaii
The Federal Trade Commission advised Hawaii last month of the dangers of implementing a so-called child protection do-not-e-mail list. This is the third...
Newegg Speaks Geek
THOSE OF US WHO SEND up a flare for the help desk when our computers develop hiccups may never have heard of Newegg.com. But it's a fast-rising retail...
Marketing and Finance Out of Step
HERE'S MORE PROOF THAT marketing and finance are not in sync. A new survey by TargetBase shows that only 8% of all marketing execs feel that their firm's...
LISTLINE
NEW LISTS Bauer Publishing More than 200,000 active subscribers are named on Bauer Publishing's enhanced entertainment master file. All of Bauer's entertainment...
Rate Case Coming, Potter Warns
A NEW RATE CASE SEEKING A postage increase in 2007 is about to be filed with the postal Board of Governors, said Postmaster General Jack Potter during...
As Seen on the Web
WELL, THAT NEVER HAPPENED before. I think I've mentioned that I'm a tough sell. At home, I like my privacy unbroken by advertising. I feed my garbage...
Room Service
SMOKING OR NON-SMOKING. King size or two double beds. Room service or a leisurely breakfast in the caf. Everyone has preferences when traveling, and the...
But Does It Go With Jelly and Snot?
OUR CURRENT DIY project is redoing the guest room for our 3-year-old son Jacob, so his baby brother Danny can take over the nursery. My first thought...
Kia Dealer Mailing Is a Real Clunker
FOR WHAT MUST BE THE worst direct mail campaign in the history of the craft, look no further than a recent effort from Kia of Paramus, NJ, aiming to get...
The E-zine for Cinephiles
TIRED OF THE USUAL DRECK from Hollywood? Then do what many New York film lovers do: Head to the Film Forum, a small nonprofit theater on the border of...
Down to Earth
MOBILE MARKETING is on the way, and it will usher in a Golden Age. Soon we'll all be receiving rich-media ads over our Internet phones, being enticed...
The Power of Quirky Thinking
IN THE AUTO INDUSTRY IT'S said that most people start looking for their next car from the moment they drive their current one off the lot. And research...
Fax Fight
DOES YOUR COMPANY send advertising faxes? Make one small mistake and your firm could be sued under the Telephone Consumer Protection Act (TCPA). Most...
A New IT Choice
DIRECT RESPONSE radio spots and search have helped computer repair firm PlumChoice build a base of 30,000 small- and home-office customers. Ted Werth...
Nice Story, But Illy's Ad Doesn't Tell It
Mark Twain said, “The difference between the right word and the almost-right is the difference between the lightning bug and the lightning.” This ad for an Illy espresso coffee home-delivery program is more like the former than the latter....
Lowering Sales Pressure
Medical instrument manufacturer Medwave is hoping a new Web-based tool will boost sales by at least 10% and lower the cost of its prospecting visits,...
A Weighty Issue
The U.S. Postal Service has done an amazing job reducing costs. But thus far, despite stiffening competition, mailers haven't seen it do much to increase...
Fax You
THIS ISSUE CONTAINS SOME INTERESTING COVERAGE OF THE problems facing fax marketers. The first is an article on what to do if your insurer denies your...
Good to the Last Flop
EVERY COUPLE OF YEARS, IN THE PAGES OF THIS MAGAZINE, I wonder publicly about a syndrome we should call slogan decay. No, I'm not sliding back into my...
Search Users Try, Try Again
Who says there's no loyalty anymore? The new Search Engine User Behavior Study by search marketing firm iProspect and Jupiter Research reveals that those...
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