Sir Ken Robinson Keynotes CADM
A KNIGHT WILL BE OUT DURING the day in the Windy City. Sir Ken Robinson is slated to give the luncheon keynote at the Chicago Association of Direct Marketing's...
From E-mail to Snail Mail
TruckersB2B, having found that direct mail is the best way to communicate with its members, plans to almost double the amount it sends this year. Why?...
A Freedom of Search Issue
LET ME SAY THIS RIGHT AWAY: I don't want kids to see Internet porn. To that extent, I'm in line with the U.S. Department of Justice, which wants to revive...
Burned DMer Sues George Foreman
FORMER HEAVYWEIGHT BOXING champion George Foreman was sued by a marketing company for allegedly breaking a contract to launch a line of premium steaks...
Experian's Kiebala Starts Own Firm
GEORGE KIEBALA, A 20-year Experian veteran, has left the company to join Exotic Car Share. Kiebala will serve as president and CEO of the newly established...
Notes From the Diaper Bag
WRITING THIS ISSUE'S Pushing the Envelope is a bit like coming out of a time warp. My last three columns were written way back in early fall 2005, prior...
Stay Tuned for an Important DM Message
THE COCKLES OF MANY A direct marketer's heart were warmed this winter by online shopping's reported fortunes. Doubtless some of the increase in business...
Stalking the Red-Footed Booby
ROUGHLY 3,000 MILES FROM cruise line Lindblad Expeditions' New York headquarters, bands of naturalists regularly crawl over the Galapagos Islands' marine...
This Owl Brays Like a Donkey
AdFreeBlog.org asks bloggers to swear off corporate advertising....
Postage Paid
Say what you want about AOL and Goodmail, but their plan to charge mailers to have their e-mail delivered intact and certified is not a new idea. Pundits...
LETTERS TO THE EDITOR
TIME-TESTED ADVICE Thanks to Katie Muldoon for sharing her tips on developing clean and compelling catalog design (Direct From Muldoon, January). Over...
Crowd Control
WE DIRECT MARKETERS HAVE LONG BEEN CONCERNED about the ever-increasing crowd of offers competing for consumers' dollars. And not without reason. In mid-December...
HANDLE WITH CARE
DATA WHERE TO GET it and how to maintain it was the topic of Direct's 2006 business-to-business roundtable. With the help of our columnist Ruth P. Stevens,...
Crashing Through the Blog-cade
WHAT'S WITH THIS EXPLOSION OF BLOGS? Every schoolkid has one. Every would-be author or philosopher has one. Every frustrated lover has one. That's why...
LISTLINE
NEW LISTS Disney Movie Club Some 501,345 customers from the last 12 months are named on this enhanced master file. These continuity club members bought...
Put Up or Shut Up
AOL and a little-known company called Goodmail caused a firestorm last month when they announced that AOL would implement Goodmail's certified e-mail...
Petco Tests Product Reviews
Petco Animal Supplies is testing to see if including customer-written product reviews in its outbound e-mail will lift sales conversion rates. In January...
Dinner and a Show
A compelling story line. A favorite actor. Nothing to do on a rainy Saturday afternoon. A love of hot buttered popcorn. The grandparents want to baby-sit....
PRESSING ISSUES
OFFSET PRINTERS ARE coping with business realities like the rising cost of oil and employee health care as they try to stay competitive in today's market....
Oink, Oink
From the Piggy Lawyers Strike Again file comes a proposed settlement in a class-action suit against Time Warner. Anyone who subscribed to Time Warner...
LISTLINE
NEW LISTS Quad Off-Road Time4Media is offering the 9,295-name subscriber list for Quad Off-Road, a magazine launched in July. The publication targets...
I'll Be Watching
WHY SHOULD YOU, AN ONLINE marketer, care about companies like Google and Apple selling video downloads over the Internet? Because I do. I'm speaking of...
The Real Issue Isn't Who Invented LTV
I CONTINUE TO READ WITH interest the exchange of opinions over Peppers and Rogers' Oct. 1 piece Return on Customer: Setting the Record Straight (Commentary,...
Sales Coupes
Last Veterans Day, four affluent drivers signed ownership papers for a brand-new Porsche largely due to a direct mail campaign. Not too shabby a day's...
Who? What? Why?
FOR THIS ISSUE'S MAKEOVER WE ONCE AGAIN HAVE AN AD WITH a fairly decent message obscured by art direction that goes too far and copy that doesn't go quite far enough. I went about assessing its effectiveness in two ways: ...
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