The Ethicist
Whatever happened to The New York Times? The once-great paper used to pride itself on not having comics, horoscopes, gossip columns and other such tabloid...
What's Down the Road for Mailers?
WHAT CAN BUSINESS MAILERS expect this year? In a nutshell, a dollop of uncertainty and a heaping helping of change. On Jan. 8, postage rates rose 5.4%....
The B-to-B Lead Drain
WHAT COMES TO MIND when you hear the term account qualification? You may think of qualified leads, or some way of weeding through potential customers...
Are Print Catalogs Extinct?
THOSE OF US IN CATALOG LAND SEEM TO BE IN A TIME WARP that causes us to think that print catalogs can look and work just like they always have. But we...
One No-Trump
AS WE SORT THROUGH THE DAY'S ENDLESS SUPPLY OF e-mails and blogs, most of which seem to have been scattered to the wind with no thought of aiming at a...
Who's Calling, Please?
WHEN IT COMES to sales and marketing executives' perception of business worth, telemarketing services too often are seen as relatively low on the value...
E-mail Prospecting Can Still Hit Gold
Don't tell Robert Rosenthal the e-mail list rental market is dead. Conventional wisdom has held it for some time: That since the dot-com crash of 2000...
HP's Hot Prospects
THERE ARE OBVIOUS PLACES ONE MIGHT LOOK FOR home electronics catalog prospects. Lists of electronics trade show attendees are a logical choice, as are...
Search Engines Add DM Tools
Recently Google and Yahoo! moved to offer search advertisers sophisticated analytics tools that, the engines hope, will encourage advertisers to pour...
TIMELINE
Jan. 12, 2006 WILLIAMS-SONOMA INC. said it will close its Hold Everything unit by the end of the year and fold it into its other brands. The announcement...
Hello, Delhi
Chetan Bhagat's One Night at the Call Center is India's biggest best seller. The comic adventures of six people working in an outsourced customer service...
U.S. DMers Lag in Some Data Tasks
Where do U.S. marketers stand in terms of data sophistication? They're ahead of their global counterparts in technical knowledge but trail in other areas,...
The Search Engine Boom
Online marketers in North America spent $5.75 billion on search engine marketing of all types in 2005, compared with $4 billion the year before. And they're...
Can We Shop Early?
WELCOME BACK TO part two of the Pushing the Envelope 2005 holiday catalog postmortem, or How to Fill White Space and Shop at the Same Time. Last issue,...
Remembrance of Things Goniff
THE COCKLES OF MANY A direct marketer's heart were warmed this winter by online shopping's reported fortunes. Doubtless some of the increase in business...
Salvation Army Boosts Donations
The Salvation Army of Metropolitan Chicago is on its way to a 10% rise in donations thanks to a multichannel direct marketing campaign in the area. Launched...
An Obvious Concept for DMers Marketers
I HAVE THE UTMOST RESPECT for Les Wunderman as well as for Don Peppers and Martha Rogers, but I am dismayed at the who invented LTV quarrel. Lifetime...
LETTERS TO THE EDITOR
ASK A PROFESSIONAL I had to laugh at December's Curmudgeon-at-Large column, Expedia Isn't All That Expedient. Herschell Gordon Lewis may be an expert...
Mind Your Creative
MOST CATALOGERS HAVE A FORMULA FOR DESIGNING A catalog that's essentially set in stone and quickly achieved via template management, an electronic approach...
Direct Mail Rebounds
Direct response channels such as mail and the Internet were among the biggest gainers in 2005 spending by national advertisers, according to Universal...
Avoiding the Rush
THE FROST IS ON THE pumpkin and a chill is in the air, so it's time to start reviewing holiday catalogs. Well, not really. As I write this, it's the first...
Unchained Melodies
DURING A NEWS SEARCH, Direct's eagle-eared editor-at-large Ken Magill came across an article on industrial anthems. Examples ranged from a bouncy tune...
Was It Good for You?
An editor at my company once called a meeting to present a stunning magazine redesign. All went well until a sales type asked the inevitable question:...
Add It Up
NO DOUBT YOU'VE read, discussed or thought about the idea of marketing accountability more than once. While accountability is old school to direct response...
Utah Fights Free Speech Coalition's Suit
UTAH'S ATTORNEY GENERAL'S office filed a motion to dismiss a lawsuit against the state by pornography trade group Free Speech Coalition that aims to get...
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