Politicians and the Unlimited Spamming of America
LAST MONTH MARKETERS narrowly dodged a legislative bullet when HR 1606, the Online Freedom of Speech Act, was defeated. Had it passed, holiday season...
SEM Campaign Tracking Gets a Boost
STUDIES HAVE SHOWN THAT THE IMPACT of a given search marketing campaign probably shouldn't be measured solely by online conversions to a sale. A lot of...
Commercials Take Their Toll (Free)
Use of toll-free numbers, which generated $10.9 billion in 2004, will amount to $14.5 billion by 2009. Direct response TV will continue to take its share:...
On a Wing and a (Soccer) Player
Lima, Peru A plane carrying Gambian soccer fans to Peru made an unauthorized detour and faked a fuel emergency to land in time for the West African nation's...
The Coning of America
Steve Cone has never been shy about voicing his opinion. That trait came in handy when we sat down with him to discuss his views on CRM. For starters,...
POLICY PROTOCOL
IF YOU EVER DARED TO strike up a conversation with an insurance salesman, he might introduce you to a basic tenet of his business: Life insurance can't...
PTC Starts E-zine Program
PTC, A FIRM THAT OFFERS product life-cycle management tools, has launched an e-mail newsletter program for its value-added resellers, enabling them to...
Break It Down
COMPANIES ACQUIRE CUSTOMERS through a variety of marketing channels and offers. Products and services are then cross-sold to increase product penetration,...
Shifting Landscape
THE GOLDEN AGE OF E-MAIL DATABASE MARKETING is finally here. At least that's what the leading e-mail service providers (ESPs) would have us believe. With...
Stereo System
Getting older. It happens to the best of us and sometimes to the best customer bases as well. Tower Records found just that as it studied its customer...
Easy Closets' Ad Is Cute. SoWhat's the Message?
Admittedly, this Easy Closets headline and illustration will bring a downright smile to many readers' faces, a rarity in advertising. So what? It slyly...
LISTLINE
NEW LISTS Go Shopping Mall Online Buyers This list names 328,672 customers who registered at goshoppingmall.com. They made online purchases ranging from...
Hail to the Chief
John Greco is a presidential history buff. But he's getting carried away with himself. He apparently thinks he is president of the United States, and...
TIMELINE
Oct. 19, 2005 The DIRECT MARKETING ASSOCIATION'S revenue and expenses in fiscal 2004-2005 were both slightly up from last year, while revenue from meetings...
Up to Scratch
FOR ME, IT WAS LOVE AT FIRST sight. I'd never seen anything so slim, so responsive, so good-looking. And with those kind of smarts wrapped in that beautiful...
Greco Meets the Press
IT WAS SUPPOSED TO BE DMA president John Greco's coming-out party. The DMA05 conference in Atlanta was the first fall show that was truly his after having...
How to Boost Online Catalog Sales
E-MAILS TO PEOPLE WHO HAVE abandoned their online shopping carts can recover up to 25% of lost sales. Web catalogers should make it easy for customers...
Blogspeak Can Grate on the Blerves
A NEW WORD BEGAN appearing online and generated some buzz recently: blook. It's a book published serially on a blog. Great. The media phenomenon responsible...
Wild Kingdom
WHAT HAPPENS WHEN THE CLAMOR FOR ATTENTION gets more and more strident? Right! Promises, claims, approvals and assurances get wilder and wilder. Just...
VoIP In or Out?
MORE SMALL businesses are discovering the benefits and lower costs of voice over Internet protocol (VoIP) systems. According to industry analysts In-Stat/MDR,...
Big Storms May Pinch DMers, Too
JUST WHAT PAIN CAN DMERS expect in the wake of Hurricanes Katrina and Rita? Speakers at DMA05 pondered that question as Wilma, the 22nd hurricane of the...
A Blueprint for Change
If you haven't read the U.S. Postal Service's 2006-2010 Strategic Transformation Plan, you should. It will provide as clear and concise a guide to what...
Web Keeps New Orleans Business Going
In the old days, if a small to midsize enterprise was hit by a natural disaster like Hurricane Katrina, the owner was fortunate if all he or she lost...
Turning the Periodical Tables
BACK IN THE EARLY 1990S, I took a temporary sabbatical from writing to venture into the world of circulation. (Translation: I needed to pay the bills,...
LETTERS TO THE EDITOR
CANNON'S VALENTINE TO NEW ORLEANS What a wonderful column about New Orleans (Loose Cannon, Oct. 15). In all the coverage of the disaster, I haven't read...
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