Court: Hanover Unit Didn't Deceive
A California appeals court has ruled that Hanover Direct subsidiary Brawn of California did not engage in a deceptive business practice by charging customers...
Green Is Growing
LONG BEFORE GAS PRICES STARTED HITTING A HIGH NOTE, I impulsively bought a hybrid car. Looks like I'll soon have lots of company. The Economic News reports...
Off the Sofa and Into the Store
THERE'S PROBABLY A STRONG correlation between couch potatoes and avid movie watchers, which is why Blockbuster Inc. faces a unique challenge: Getting...
SEM Campaign Tracking Gets a Boost
STUDIES HAVE SHOWN THAT THE IMPACT of a given search marketing campaign probably shouldn't be measured solely by online conversions to a sale. A lot of...
The Kindness of Strangers
Before Hurricane Katrina, 1504 was the worst room a traveler could get in any large New Orleans hotel. I know this from personal experience: During the...
The One-to-OnePass?
THE LATEST VERSION OF Continental Airlines' One-Pass newsletter reflects a deep customer file, a mandate to save money and ultimately a desire to offer...
A Call Center With a Heart
THIS YEAR THE OLDEST OF THE baby boomers turned 60. In recognition of this potential market, health insurance firm Humana Inc. is setting up a call center...
Sunset Your Modality, Please
DURING A RECENT INTERview, a high-level marketing agency executive said his company's goal for a recent acquisition was to create an integrated marketing...
Double Trouble
DON'T SAY WE DIDN'T WARN YOU. Direct magazine staffers will descend on Atlanta this week with two things on our minds: to serve up the dish in our show...
Needed: A Leap of Faith
TWENTY YEARS AGO, IT WAS a radical idea that scared people: You'll mail my list net-net so my rental income will go down. You'll use my data and I won't...
News Item: USPS Buys FedEx
MAKING ANOTHER MOVE IN ITS BID TO BECOME ONE OF the nation's largest and most profitable companies, the U.S. Postal Service acquired the $29 billion company...
LISTLINE
NEW LISTS Garden Ideas and Outdoor Living Meredith Corp. has released the 14,000-name subscriber list for Garden Ideas and Outdoor Living magazine. This...
Official Word From Hindquarters
WHAT AN HONOR! And what a powerful medium in which to announce that honor! Here, in an official Valpak mailing, is an official insert making official...
InsiderPages.com Offers Neighborly Advice
WE TEND TO TRUST PEOPLE who are like us. InsiderPages.com is taking advantage of that fact by overlaying a local directory function on top of a social...
Wineries Scrub E-mail Addresses
THANKS TO E-MAIL LAWS IN Michigan and Utah, wine lovers in those states are having a tougher time learning about California wines. Fearing they could...
Show Them the Money
IF YOU ASK MANY REPORTERS WHERE TO GET THE REAL story, they'll say Follow the money. That's what Direct did recently for its annual agency leaders roundtable....
Like It's 1999
PARDON ME FOR GLANCING at the calendar so often. But you see, I just can't shake this sneaking suspicion that it's 1999 all over again. See, I spend my...
LETTERS TO THE EDITOR
FACE IT, WE'RE ALL LAZY I read Beth Negus Viveiros' Oh Bother! (Pushing the Envelope, August) while vigorously nodding my head in agreement. I thought...
Losing Track
THE TERM TOSSING YOUR COOKIES HAS NEVER HAD AN exactly positive connotation, but for marketers it's becoming even more of an unsavory concept. Recent...
Monster's Ad Short on Response-Building Elements
This Monster.com ad is one of those you have to really work at to figure out. As often happens, the copy down below in tiny art-director type is not bad,...
The Best and the Brightest
WHEN THE TOPIC is business-to-business direct marketing, I'm often asked about what kind of response rates to expect, about the most productive media...
TIMELINE
Sept. 19, 2005 Conservative mailers are crying foul over a court ruling that bulk mailings by nonprofit UNITED SENIORS ASSOCIATION INC. may have misled...
Address It Right
OK, it's time for a pop quiz. Can you tell me what facet of any direct mail pitch is sure to influence the response rate you get? If you said the address,...
Checklist for Success
ANYONE CAN START UP AN Internet site, or even a catalog, right? Sometimes it seems that way, as new e-commerce domains often shortly followed by print...
Staley Surfaces
Ever wonder what happened to Donald Staley, the copywriter behind J. Peterman, after the catalog company collapsed? He has joined the advisory board of...
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