The Golden Age
Here's a stumper you may not be able to answer: Which DM trade publication published the following story? The baby was born on a Tuesday and officially...
PUBLIC OUTCRY
Maybe you're an avid fan of Charlie Rose. Or perhaps Curious George holds more sway in your home. Either way, Eight/KAET wants to connect with you. The...
These Goose Eggs Are Brass, Not Gold
We're in the middle of an epidemic. The force-communication goose that's supposed to lay golden eggs e-mail is laying so many brass eggs that when we...
Cyber Stumping
In case you missed it, something very interesting happened in December at Barack Obama's rally in Columbia, SC. A viral marketing event broke out. The...
Barracuda Needs a Swift Kick
Marketers should bury their collective foot in the rear end of Barracuda Networks' communications department. The Internet security firm certainly deserves...
Red Zone
Viral marketing and search is helping Internet radio station MyREDLounge.com find an audience for its jazz, swing and blues format. The station debuted...
Man Your Battle Stations
It isn't news to anyone that consumers in America are more concerned about data and privacy issues than ever before. The issue is not going to just disappear,...
A Corny Idea
If you had the man considered the world's first popcorn chef in your employ, what would you do? Dale and Thomas knew the answer was obvious make him a...
Ho-Ho or Ho-Hum?
Up on the laptop, Click, click, click. Some missives inspired sales, While the others didn't stick. The holiday party season is upon us. This year impress your guests with gourmet delights from GourmetFoodMall...
A Bigger Bang
Congratulations! You are wisely spending your marketing dollars on single campaigns, and the results show it. But are you looking at the big picture?...
Social Capital
Hey, big spender! Wanna spend some time with me... online? More and more, financial services marketers are using viral video and other social networking media...
Trail Mix
Not everyone goes to Nevada just to play the slots. Some go there to golf, others to kayak. And the Nevada Commission on Tourism (NCOT) is reaching out...
Start Talking
What should business marketers do when confronted with a voice-mail greeting? After a bit of investigation, I didn't find much. Voice-mail marketing is nowhere as a discipline. As far as I can tell, no one seems to be talking about it. No one's researching it, setting up tests, or figuring out best practices....
Bidart & Ross Gets In the Mail
Investment consultants Bidart & Ross decided last year to stop making cold telemarketing calls to drum up leads for its advice about corporate 401(k)...
Fetch! Good Site!
Anyone who's ever owned pets knows how tough it can be to get them to do what you want. Likewise, online marketers occasionally have a hard time helping customers find the products they're looking for on their sites....
The Sagebrush Solution
Some things in Nevada never change. Death Valley has great natural beauty and stultifying heat. Wisenheimers persist in describing Red Rock Canyon as...
Calling All Web Analysts
Is help out there for marketers looking to take the first steps into online analytics? Yes, up to a point, according to a new study from Forrester Research...
Listline
Those named on this file used credit cards to make purchases at a national retail chain store. The count for the last 12 months is 516,245. Customers work in small or home offices; about 75% are women. The average sale was $65....
Dear Friend
Some marketers think that people without credit deserve whatever they get, and they prove it by treating them like marks. They offer mortgages with variable rates, and credit cards with all kinds of sneaky add-ons....
I Dub Thee - Sir Charge
The American Independent Truckers Association reflects the greed and cynicism blanketing business and industry today. Its published philosophy states baldly, with questionable grammar: “If you are brokering your own freight, you are losing money if you are not assessing a fuel surcharge. Everyone else is applying it, why are you giving up your money?”...
Oh, Grow Up
If you want to grow your enterprise, look within. That's the message from Robert H. Bloom in The Inside Advantage: The Strategy That Unlocks the Hidden...
Screen Scene
“Today's stable and profitable subscription TV services are facing new competition from online and mobile entertainment services,” said In-Stat analyst Gerry Kaufhold in a statement. “The very nature of what consumers call ‘entertainment’ is undergoing a profound change...
Channel Booster
The results are in and once again, return on investment from e-mail is astronomical compared with other direct marketing channels. But a drastic shift...
Privacy Crackpots Are at It Again
Just when you thought the privacy crackpots couldn't get any wackier, they call for a contraption that would kill the Internet economy as we know it: a national do-not-track list....
The Write Stuff
Did you know your customers and prospects are getting hit with about 3,000 advertising messages a day? This barrage of noise is making it hard for anyone...
«Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258 259 260 261 262 263 264 265 266 267 268 269 270 271 272 273 274 275 276 277 278 279 280 281 282 283 284 285 286 287 288 289 290 291 292 293 294 295 296 297 298 299 300 301 302 303 304 305 306 307 308 309 310 311 312 313 314 315 316 317 318 319 320 321 322 323 324 325 326 327 328 329 330 331 332 333 334 335 336 337 338 339 340 341 342 343 344 345 346 347 348 349 350 351 352 353 354 355 356 357 358 359 360 361 362 363 364 365 366 367 368 369 370 371 372 373 374 375 376 377 378 379 380 381 382 383 384 385 386 387 388 389 390 391 392 393 394 395 396 397 398 399 400 401 402 403 404 405 406 407 408 409 410 411 412 413 414 415 416 417 418 419 420 421 422 423 424 425 426 427 428 429 430 431 432 433 434 435 436 437 438 439 440 441 442 443 444 445 446 447 448 449 450 451 452 453 454 455 456 457 458 459 460 461 462 463 464 465 466 467 468 469 470 471 472 473 474 475 476 477 478 479 480 481 482 483 484 485 486 487 488 489 490 491 492 493 494 495 496 497 498 499 500 501 502 503 504 505 506 507 508 509 510 511 512 513 514 515 516 517 518 519 520 521 522 523 524 525 526 527 528 529 530 531 532 533 534 535 536 537 538 539 540 541 542 543 544 545 546 547 548 549 550 551 552 553 554 555 556 557 558 559 560 561 562 563 564 565 566 567 568 569 570 571 572 573 574 575 576 577 578 579 580 581 582 583 584 585 586 587 588 589 590 591 592 593 594 595 596 597 598 599 600 601 602 603 604 605 606 607 608 609 610 611 612 613 614 615 616 617 618 619 620 621 622 623 624 625 626 627 628 629 630 631 632 633 634 635 636 637 638 639 640 641 642 643 644 645 646 647 648 649 650 651 652 653 654 655 656 657 658 659 660 661 662 663 664 665 666 667 668 669 670 671 672 673 674 675 676 677 678 679 680 681 682 683 684 685 686 687 688 689 690 691 692 693 694 695 696 697 698 699 700 701 702 703 704 705 706 707 708 709 710 711 712 713 714 715 716 717 718 719 720 721 722 723 724 725 726 727 728 729 730 731 732 733 734 735 736 737 738 739 740 741 742 743 744 745 746 747 748 749 750 751 752 Next»
