Bally Taps Orci for Hispanic Online Marketing

Bally Total Fitness, a provider of health and fitness services, has tapped La Agencia de Orci & Asociados, as its national Hispanic marketing agency of record.

The Chicago based firm expects to spend up to $10 million on Hispanic marketing.

The agency will furnish such services as online marketing, creative development, production and language capabilities.

Spanish-language TV spots are scheduled to break the first quarter of next year.