DIRECT listline

NEW LISTS

11/1 Listline cv

PCH Pet Product Buyers

These 330,000 last-12-month pet merchandise buyers are generated from Publishers Clearing House's $10 million sweepstakes mailings. The file also includes 30,000-name monthly and 90,000-name quarterly hotlines.

Selections: Multibuyers, gender, state/SCF/ZIP

Cost: $95/M

Contact: List Services Corp., 203-791-4156

Ross-Simons Seniors

This is a file of upscale, well-educated, mature women and men who purchased fine jewelry, china, crystal, sterling, home décor, gifts and collectibles from Ross-Simons. The typical buyer is about 50 years old with an annual income of $85,000. The file includes 145,040 last-12-month and 329, 940 last-24-month seniors.

Selections: Last 12- and 24-month buyers

Cost: $110/M (base)

Contact: Millard Group Inc., 603-924-9262

AMA Physicians

A list of more than 760,000 U.S. physicians, including all American Medical Association members and non-members. The file is updated weekly from surveys, weekly publication mailings, NCOA and other services.

Selections: Age, gender, specialty, type of practice, phone/fax numbers, demographics, practice data, CME data, computer/Internet, activities/interests, state/SCF/ZIP

Cost: Varies depending on quantity ($25/M to $79/M)

Contact: MMS Inc., 630-350-1717

New Entrepreneurs

This list includes 1.7 million small business owners and entrepreneurs, each with an approximate net worth of $250,000 or more. These are business decision-makers both online and off who seek tools to efficiently manage their businesses and increase productivity and competitive advantage. They buy computer hardware and software, business and office supplies, legal and consulting services and more. The file is sourced from compiled data.

Selections: Gender, fax/phone numbers, number of employees, home/business addresses, state/SCF

Cost: $90/M

Contact: VentureDirect Worldwide, 212-655-5153

Purchasing Power

Worldata/WebConnect's Purchasing Power is a list of 5.5 million American executives with buying authority. The file includes CEOs, vice presidents and buyers in such departments as human resources, financial, sales/marketing, IT and others. The file is compiled from multiple sources not currently on the market.

Selections: Job title/function, number of employees, size of company, revenue, home/business address, recency/hotline

Cost: $90/M

Contact: Worldata/WebConnect, 561-393-8200

Ultimate Opportunity

A file comprised of true entrepreneurial individuals who responded to business-opportunity offers. They were mailed the Ultimate Opportunity card deck of jumbo postcards. Then they responded to offers such as Making Money in Real Estate, Commodities, How to Start Your Own Business and others. The second quarter 2002 file names 20,474. A first-quarter 2002 file of 24,013 names, and a two-year-old master file of 162,450 are also available.

Selections: Gender, state/SCF/ZIP

Cost: $90/M

Contact: Macromark Inc., 212-397-6600

New Home-New Phone

With this list, marketers can reach nearly 5 million new movers by telephone. Monthly hotlines are available. The list is for telemarketing only. Many sources are used to collect the data for this file, including postal records and magazine subscriptions. Telephone numbers are verified by the list owner using a new technology. Everyone named on the file is a credit cardholder.

Selections: Hispanic, Catholic, homeowners, 50-plus seniors, 65-plus seniors, income ($75,000 and higher)

Cost: $150/M (monthly hotline)

Contact: The Catamount Group, 203-778-4110

Audio, Religious Book Clubs

These book clubs market audiobooks on cassette and compact disc. Sixty-eight percent of these 22,673 last-12-month active buyers are women age 50 to 54 who commute to work for an hour or more. They have incomes of about $62,000 and are mostly professionals. Book titles include “After God's Own Heart,” “Affirmation of Identity,” “Alive Again,” “Breath of Life,” “African & African-American Religion,” “Affirmations & Prayers,” “All About Songs of Joy” and “Come as You Are.” The average purchase amount is $25. File sources are 65% direct mail, 30% Internet and 5% space ads.

Selections: Credit card, recency, dollar select, gender, state/SCF/ZIP

Cost: $100/M

Contact: Walter Karl, 845-732-7061

Beef Cattle Subscribers

These 138,049 individuals include farmers and ranchers who subscribe to one or more of the Farm Progress agricultural publications. Most are members of their local cattlemen's association and grow their own hay, corn and feed products.

Selections: Crop or herd, total acres, combines, tractors, gross sales, ATV owners

Cost: $70/M

Contact: Midwest Direct Marketing Inc., 913-686-2220

Hanna Andersson (Japan)

Hanna Andersson is offering the names of Japanese buyers of its clothes and accessories for newborns, kids and adults. The file includes 18,588 last-12-month, 10,589 last-six-month, and 15,949 last 13- to 24-month buyers. The Hanna Andersson file includes a total of 294,385 last-12-month buyers.

Selections: Recency

Cost: $250/M

Contact: Millard Group Inc., 619-595-4801

High-Level Execs

Harte-Hanks Inc. is offering this file of more than 20,000 permission-based, verified e-mail addresses for such high-level corporate contacts as CEOs, COOs, CFOs, CIOs and six other management positions at leading U.S. companies and institutions. These e-mail addresses are part of the 430,000 e-mail addresses in Harte-Hanks' technology e-mail database. This list names executives from the Fortune 1000, Forbes 500, 69 major federal and state government agencies, 150 of the largest U.S. universities and many smaller, non-ranked/classified enterprises.

Selections: None

Cost: $450/M

Contact: Harte-Hanks, 1-800-854-8409

ACOEM

The American College of Occupational and Environmental Medicine is offering this list of 5,589 members through list management firm Medical Marketing Services Inc. ACOEM is an organization of physicians that champions the health and safety of workers, workplaces and environments. It's an international organization that includes many Fortune 1000 medical directors, physicians, doctorate- and master's-level professionals in occupational and environmental medicine practices.

Selections: Membership class, specialty, board certification, phone number, fax numbers, e-mail address, state/SCF/ZIP

Cost: $195/M

Contact: Medical Marketing Services Inc., 630-350-1717

America's Internet Users (Consumers)

Includes 110 million e-mail addresses and a variety of consumer purchasing information. Interest categories include investing, legal counsel, travel, brand-name shopping, computers, gifts, medical advice, books, music, pets, magazines, cooking and more. Data is gathered through e-surveys from the Web sites visited. A free gift is offered for completing the brief survey.

Selections: Area code, online purchasing interest, state/SCF/ZIP

Cost: $95/M

Contact: Dunhill International List Co. Inc., 561-347-0200

WebSource Master File

A master file of more than 3.1 million active online registrants at postal address. The file is comprised of responsive and active online households that registered at an online portal hosting targeted promotional incentives offering goods and services. When visitors register, they complete a survey and are offered a chance to participate in sweepstakes. The monthly hotline has more than 260,000 names.

Selections: Credit card by type, gender, state/SCF/ZIP

Cost: $85/M

Contact: Mal Dunn Associates Inc., 845-278-1342

Financialcircuit.com

This business-to-business file identifies financial planning executives. Financialcircuit.com provides financial services and e-business solutions. The 20,000 execs named here visited the Web site to expand their practice, improve client relations and establish partnerships. The file's source is the online subscription service for which they enrolled. The average unit of sale is $839 a year. Opt-in e-mail addresses are available for the entire file.

Selections: Income, education, gender, state/SCF/ZIP

Cost: $110/M (postal); $250/M (e-mail)

Contact: Kroll Direct Marketing Inc., 609-275-2900

ACCOUNT ACTIVITY

Aptimus

Mal Dunn Associates Inc. was recently tapped to manage this new 22 million-name file. Aptimus is an online direct response network that creates high-volume customer acquisition programs for consumer marketers. Users register through Web site co-registration, pop-ups and e-mail. A hotline of about 1 million names of consumers who registered on sites on the network in the last 30 days is also available. The file is enhanced with demographic, lifestyle and transaction data.

Selections: Transaction date, gender, state/SCF/ZIP

Cost: $85/M

Contact: Mal Dunn Associates Inc., 845-278-1330

DuPont Registry — Fine Autos

This publication offers a buyer's gallery of quality automobiles created for owners, buyers and traders of exotic and high-performance automobiles. The registry provides its affluent subscribers with a display of automobiles for sale, along with a broad selection of additional products — accessories like watches, collectibles and more. The registry is published monthly and bought mostly by men in their early 40s who earn an average household income of some $315,000 and have a net worth of about $2.2 million. The 16,239-name file is newly managed by Names and Addresses Inc.

Selections: State/SCF/ZIP

Cost: $125/M

Contact: Names and Addresses Inc., 847-850-1021

Guides for Living

A list of U.S. HIV and AIDS healthcare professionals. Identified here are 20,062 practitioners, researchers, doctors, nurses, administrators, case managers, infection control managers, infectious disease specialists, mental health and substance abuse counselors, community service leaders and alternative therapists. All listings are from the 8th (2002) edition of “HIV/AIDS Resources” and have been verified by phone. The list is maintained by quarterly mailings and telecommunications requesting address corrections. The file, originally managed in house, is now handled by PCS Mailing List Co.

Selections: Health/human services, mental health services, medical services, community services, education and prevention services, medical doctors, home healthcare, medical facility, testing site, specialty, telephone/fax numbers

Cost: $110/M

Contact: PCS Mailing List Co., 978-532-7100

Ziff-Davis VAR Master File

The professionals named in this file, newly managed by Worldata/WebConnect, are responsible for distributing and selling to VARs and VADs. The postal file offers the names of 216,381 subscribers. An opt-in e-mail list is available with 28,849 records. Readers subscribe to eWeek, Baseline, CIO Insight, PC Magazine, Smart Partner, Interactive Week, ExtremeTech.com and other Ziff-Davis publications.

Selections: Primary business, job title, number of employees

Cost: $275/M (postal), $300/M (e-mail)

Contact: Worldata/WebConnect, 561-393-8200

Myron

For more than 50 years, the Myron catalog has provided businesses with gift ideas to increase customer sales, improve employee motivation and promote goodwill. Products include personalized pens, calendars, desk accessories, travel bags and more. The master file identifies 244,500 buyers, and the second quarter 2002 list names 37,500. The catalog is the sole source for information on this list. The average unit of sale is $300. MeritDirect recently took over management of this list.

Selections: Number of employees, SIC, gender, state/SCF/ZIP

Cost: $115/M (second quarter 2002 buyers); $110/M (first quarter 2002 buyers); $105/M (third and fourth quarter 2002 buyers)

Contact: MeritDirect, 203-541-2322

Health Magazine

This file, now managed by ALC of New York LLC, identifies 900,000 active subscribers. Health Magazine appeals to the reader who wants a smart and entertaining guide on how to be healthy. Readers' median age is 44. They have household incomes of about $45,000 a year and paid $19.97 for 10 issues. More than half of these names came direct from the publisher, 38% from an agent and 6% from the Internet.

Selections: Last one-, three- and six-month hotlines, change of address, e-mail, gender, source, expires

Cost: $100/M

Contact: ALC of New York LLC, 212-381-1703

CARD DECKS AND INSERTS

What on Earth

Inserts can be included in 500,000 packages annually that reach mail order buyers who bought gifts from the What on Earth catalog. The book offers a collection of gifts, casual apparel, collectibles and home accessories. Seventy-five percent of buyers are women, average age 48. Forty percent are college educated, 89% are homeowners and 34% have households with children.

Cost: $60/M

Contact: LH Management Division, Leon Henry Inc., 914-723-3176

Blair Women's Wear PIP

Some 7.5 million inserts a year can be placed in packages ordered by Blair catalog customers as part of this program. The catalog reaches mature women who buy apparel and footwear, spending an average of $60 per purchase. Customers' average age is 55 or older; some 60% of them are homeowners and their average annual income is $38,000. The source for these names is 95% direct mail, 5% space. The minimum size for the insert is 3-1/2 inches by 5-1/2 inches, the maximum 5-1/4 inches by 8 inches. The program begins next January.

Cost: $65/M

Contact: List Process Management Inc., 212-517-8550

Home Services Association Co-op

The Home Services Association mails weekly to new homeowners across the country. Inserts are accepted with a maximum size of 5 inches by 8 inches. The audience is ideal for retailers of all kinds, restaurants and other services needed by new homeowners. Category/niche exclusivity is offered as well. It's a national program with household-level personalization which can provide maps to the nearest location. An estimated 3.6 million inserts will be placed this year.

Cost: $50/M and up

Contact: Market Logic Inc., 714-918-5229