DIRECT listline

NEW LISTS

Bookworms

This 11.9 million-record file was put together by Yankelovich and KnowledgeBase Marketing Inc. The consumers listed here are avid readers, mostly women from the north-central United States. They also reportedly enjoy board games, museums, antiques and shopping. Many are housewives who are responsible for household purchasing decisions. A good number are politically active.

Selections: Census data, children's presence by age, corrective lens wearers, dwelling type, education level, estimated income, ethnic code, exact age, family position code, gender, height and weight, homeowner, length of residence, mail order buyer, mail responsive, marital status, number of children, occupation, race code, telephone number, state/SCF/ZIP

Cost: $70/M

Contact: KnowledgeBase Marketing Inc., 972-705-2779

Frontline Phonics

There are 32,778 last-12-month subscribers in the Frontline Phonics file. Frontline Phonics is a reading education program for children ages 3 to 8. Subscribers are parents who receive a monthly newsletter that covers reading-related topics and includes questions and answers to help teach children to read. The average household income of those listed is $50,000 a year. The major source for this file is direct response radio. About 20% of the names came through the Internet and another 13% responded to television ads. The average sale is $300.

Selections: Age of children, gender, telephone, state/SCF/ZIP

Cost: $150/M

Contact: Frontline Phonics, 801-235-8061

GRM Magazine

Ziff-Davis' GRM Magazine subscriber file features more than 265,000 names. GRM readership consists mainly of PC and console game users, many of whom own multiple systems (including PlayStation2, Xbox, GameCube, GameBoy Advance, PS One, Nintendo 64 and others) as well as one or more PCs. Subscribers are primarily men, average age 23. They have spent about $210 on video games during the last 60 days and are said to shop for video games and peripherals several times a month. An e-mail file identifies more than 30,897.

Selections: State/SCF/ZIP (postal file)

Cost: $125/M (postal); $150/M (e-mail)

Contact: Worldata, 561-393-8200

Chef Helper

This is a list of 100,000 people who recently bought the Food Chopper appliance, which chops, dices and minces. The file names both women (60%) and men (40%), and includes a 20,000-name monthly hotline. The average unit of sale is about $24.

Selections: Gender, state/SCF/ZIP

Cost: $100/M

Contact: Listdata Management Services Inc., 845-357-1881

Green Profit Magazine

Green Profit is a magazine for horticulture retailers. These 23,688 subscribers are buyers and decision-makers from a variety of retail businesses including garden centers, supermarkets, home center and hardware stores, mass market and discount stores, and florists. They purchase bedding plants, ornamentals, foliage, annuals, trees and shrubs.

Selections: Type of business, job title, state/SCF/ZIP

Cost: $150/M

Contact: Midwest Direct Marketing, 913-686-2220

Golf Center — Golf Travel Inquiry

Includes the names of 840,000 golf enthusiasts seeking information on golf vacations. They have contacted various chambers of commerce, departments of tourism and hundreds of golf hotels and motels requesting information about golf vacations. The file includes a 70,000-name February 2003 hotline.

Selections: Last one- and three-month hotlines, age, gender, income, phone number, state/SCF/ZIP

Cost: $85/M

Contact: Infinite Media, 914-949-1547

Child Therapist Roundtable

A listing of 82,589 individuals who have dedicated their lives to helping children in crisis. Their days are spent working with children who are experiencing stress from family problems, mental illness and general life obstacles. The file includes 39,450 marriage and family counselors, 1,377 licensed professional counselors, 1,097 guidance counselors and 40,665 child therapists and psychologists.

Selections: Job title, number of employees, state/SCF/ZIP

Cost: $90/M

Contact: TMA List Management, 703-547-4952

National Contributors to Veterans

Those identified on this file are donors who actively support U.S. military veterans. The average age of the 190,789 last-12-month contributors named here is 40; they earn about $60,000 annually. The usual donation is approximately $25. The list owner may require exchange, parity pricing or reciprocal rental for competitive offers.

Selections: Phones, age, income, state/SCF/ZIP

Cost: $80/M

Contact: Midwest Direct Marketing, 913-686-2220

AV/Multimedia Purchasing Power

This is a file of 43,198 professionals involved in all aspects of the audiovisual world. They are CEOs, COOs, CFOs, presidents, vice presidents, operations directors, business managers, government administrative officials, marketing directors, public relations managers, executive producers, engineers, software programmers, HR directors, community service professionals and consultants. They work in a variety of businesses and organizations.

Selections: State/SCF/ZIP

Cost: $150/M

Contact: Worldata, 561-393-8200

ACCOUNT ACTIVITY

The Scientist

The Scientist is a biweekly newsmagazine that reports on issues and events affecting the careers of life scientists. The magazine's Web audience subscribes to e-mail alerts from www.the-scientist.com. These professionals include principal investigators, process scientists, researchers, technicians and other involved in the purchasing or use of scientific equipment, services and supplies. The files include 180,000 e-mail and 69,000 postal records.

Selections: Job title/function, type of business, highest degree obtained, state, Canadian, European, country

Cost: $165/M (postal), $280/M (e-mail)

Contact: MarketTouch, 609-844-7591

Museum Tour Catalog

The Museum Tour Catalog file is being managed by Acme List Management. The catalog provides educational toys and museum gifts. The file includes 135,867 total and 38,346 last-12-month buyers.

Selections: State/SCF/ZIP

Cost: $100/M (last-12-month buyers)

Contact: Acme List Management, 847-587-1160

Grill Lover's Parts Buyers

A file of buyers of replacement parts for Char-Broil, Thermos and Kenmore grills. It includes 18,722 last-three-month, 30,915 last-six-month, 118,771 last-12-month and 244,529 last-24-month buyers. For more than 20 years, Grill Lover's has offered customers these replacement parts through its owner's manual, catalog, and, more recently, its Web site.

Selections: $25-plus buyers, gender, state/SCF

Cost: $90/M (last-12-month buyers)

Contact: D-J Associates, 203-431-8777

CARD DECKS AND INSERTS

Zoobooks Statement Stuffers

Wildlife Education Ltd.'s Zoobooks Magazine is an illustrated guide to wildlife. Each monthly issue spotlights a different animal in its 20 pages of text as well as four activity pages, which consist of wildlife photography, colorful illustrations and much more. Subscribers are parents of children between the ages of 3 and 12. Those identified on this list are said to be highly educated and earn more than $50,000 a year. The inserts will accompany 15,000 monthly billing statements and 15,000 monthly premium statements.

Cost: $60/M

Contact: Lake Group Media Inc., 914-925-2400

Bottom Line/Personal Premium

About 50,000 shipments will go out this year containing the Bottom Line/Personal calendar premium. Under the program, subscribers buy a gift subscription to Bottom Line/Personal, a publication that offers articles on family, careers and finance. In return, they receive their Bottom Line Know-It-All calendar. The premiums are mailed from September to the end of the year. Half of all premium recipients are men; 70% of subscribers are married. They spent $29.95 for a gift subscription.

Cost: $65/M

Contact: Bottom Line Lists, 203-973-6220