An Eye for Success

THIS ISSUE DIRECT INTRODUCES Pick the Winner, a new semi-regular column by award-winning copywriter and creative director Malcolm Decker.

Think you have what it takes to spot a successful mail package? Go to page 47, look over the two creative pieces for “Treasures of Tutankhamen” and read about the campaign. Then visit directmag.com/pickthewinner/ptw_june06 and see if you guessed right.