LISTLINE

NEW LISTS

Garden Ideas and Outdoor Living

Meredith Corp. has released the 14,000-name subscriber list for Garden Ideas and Outdoor Living magazine. This title had been sold primarily on newsstands, but Meredith recently began offering subscriptions by direct mail. No telemarketing is allowed.

SELECTIONS: Gender, state/SCF/ZIP

PRICE: $95/M

CONTACT: ALC Data Management, 609-580-2539

Oil and Gas Financial Journal

PennWell Corp.'s file names 23,341 controlled-circulation subscribers to Oil and Gas Financial Journal. More than 6,000 e-mail addresses are provided.

SELECTIONS: Number of employees, sales volume, SIC codes, telephone numbers, state/SCF/ZIP

PRICE: $165/M (postal file); $425/M (e-mail file)

CONTACT: Statlistics, 203-778-8700

InvestorFLIX.com

Ino.com Inc. has released InvestorFLIX.com Premium Investors. The 41,818 listed here pay $20 a month for investment assistance, which augments the free services offered online. Sources are online registrations, financial trade show rosters and direct mail.

SELECTIONS: Home office/business address, gender, state/SCF

PRICE: $195/M

CONTACT: MetaResponse Group Inc., 954-360-0644

American Triathlete

Three-quarters of the 8.7 million individuals identified on the American Triathlete file are women. The sources are direct mail lifestyle surveys and questionnaires.

SELECTIONS: Hotlines, specific sports, telephone numbers, age, cell phone owners/users, credit card, donor, education, gender, homeowners, mail order buyers, marital status, natural foods, occupation, presence of children, state/SCF/ZIP

PRICE: $75/M

CONTACT: ListSolutions, 732-729-0500

OnRebate.com

This file names 464,230 consumer electronics buyers and others who registered online for product rebates. Some 414,500 of those listed are from the United States.

SELECTIONS: Hotlines, product categories, gender, multibuyers, home/business address, state/SCF/ZIP

PRICE: $90/M

CONTACT: J.F. Glaser Inc., 630-469-2075

Equine Affaire

Equestrian exposition and trade show producer Equine Affaire has introduced three lists. The largest among them — the Horsemen's General Store catalog file — names 138,830 customers and prospects. Another 65,639 are listed on Equine Exposition Attendees, while Riding Style identifies another 34,980 attendees.

SELECTIONS: Gender, state/SCF/ZIP

PRICE: $75/M to $95/M

CONTACT: Mail Marketing Inc., 201-750-3222

Baby's Gift Registry

Morex Marketing Group LLC is offering this 835,000-name file of parents, relatives and friends who registered at the Babytobee.com Web site. Some 220,000 grandparents, 275,000 aunts and uncles and 50,000 godparents are listed.

SELECTIONS: Gift givers, age, adult's/ child's age, demographics, hotlines, state/SCF/ZIP

PRICE: $95/M

CONTACT: Catamount Group, 203-778-4110

Females List Group

The Females list series identifies sports-minded women. Specific files naming magazine subscribers, coupon redeemers and donors are available. For example, Females True to Sports lists 201,881 who made multiple purchases from various sports catalogs in the last 12 months. This particular unit of sale was $125. Sources for the series include direct mail transactions and surveys, the Internet and other self-reported information.

SELECTIONS: Hotlines, income, age, presence of children, state/SCF/ZIP

PRICE: $80/M to $90/M

CONTACT: List Experts Inc., 727-669-2500

RewardsGateway.com

Some 47,463 consumers who registered at either RewardsGateway.com or Memberspromotions.com are named on the RewardsGateway.com file. All agreed to respond to six offers in order to qualify for a free gift.

SELECTIONS: Hotline, recency, gender, state/SCF/ZIP

PRICE: $95/M

CONTACT: LH Management Division, Leon Henry Inc., 914-285-3456

MG Prizes Germany

Names of individuals who paid for merchandise and were entered in a sweepstakes are listed on MG Prizes Germany. The monthly hotline's count is 5,000. Seventy percent of those listed are German women; all on the file speak English. Direct mail is the source.

SELECTIONS: Hotline

PRICE: $200/M

CONTACT: J.R. Direct Response International Inc., 604-940-0277

Blaylock Wellness Report

On this file, News.com offers the names of 6,725 active subscribers to the Blaylock Wellness Report, a newsletter covering alternative approaches to health issues. Direct mail is the source.

SELECTIONS: None

PRICE: $140/M

CONTACT: Infomat Inc., 310-212-5944

British Home Shoppers

Nearly 237,450 catalog and online customers from the United Kingdom are listed on British Home Shoppers. They spent about $70 per order during 2005. Among those on the file, 58% are retired and 35% are single parents.

SELECTIONS: Hotlines, gender, income, geographic

PRICE: $175/M

CONTACT: Macromark Inc., 845-230-6332

Text-Messaging Opt-in File

More than 55 million cell phone users are on the Text-Messaging Opt-in file, which provides text-message addresses for cell phones, pagers and other handheld computers. Matching e-mail addresses are available. The sources are various wireless carriers, including Cingular, PCS One, Powertel, Sprint, T-Mobile, Verizon and VoiceStream. Additional international text message addresses are available for European nations. Volume discounts are being offered.

SELECTIONS: Age, gender, credit scores, area code, city, state

PRICE: $200/M (base)

CONTACT: Rich List Co., 631-537-3068

In Style Women

The names of more than 2.2 million retail, catalog, online and direct response TV buyers are listed on In Style Women. Products purchased included clothing, jewelry, footwear and accessories. The median age of those identified here is 45 and the typical annual household income $85,000. Transaction data, direct mail surveys and online polls are the sources.

SELECTIONS: Monthly hotline, online shoppers, gender, age, income, homeowners, children, ethnicity, art and antiques buyers, book buyers, magazine subscribers, mail order buyer categories, beauty care products, plate/doll collectors, gardening, travelers, dieters, bank-card holders, state/SCF/ZIP

PRICE: $65/M

CONTACT: Focus USA, 201-489-2525

Health Network Database

More than 1.3 million consumers who bought or inquired about health-related products are identified on the Health Network database. Demographic and psychographic data is included. Direct mail is the source.

SELECTIONS: Age ranges, estimated annual household income, credit cards, Spanish speaking, gender, recency, demographics, psychographics, ethnicity, state/SCF/ZIP

PRICE: $100/M (base)

CONTACT: Rubin Response Management Inc., 847-619-9800

Medical Professionals

Nearly 850,000 postal addresses and 201,121 e-mail addresses, sorted by 90 medical specialties, are listed on Medical Professionals by Specialty in the USA. A segment identifying 182,451 dental clinics and offices is the largest. Telephone and fax numbers are available. Telemarketing, on-site interviews and other research are the sources.

SELECTIONS: Job function, gender, business/industry, size of company, state/SCF/ZIP

PRICE: $245/M (postal file); $345/M (telemarketing/fax files); $475/M (e-mail file

CONTACT: Bethesda List Center Inc., 301-986-1455

Sweepstakes Entrants

Direct mail is the source of the 90,000 names on the Sweepstakes Entrants master file. The data comes from the Sweepstakes Monitoring Service, Official Records Service and World Lottery Fund lists, which are available separately. The average unit of sale was $20.

SELECTIONS: Hotlines, gender, e-mail, state/SCF/ZIP

PRICE: $80/M (last-12-month buyers)

CONTACT: List Counsellors Inc., 609-259-0600

Auto Loan Applicants

Customerfunding.com Inc. is offering a list of 478,403 who applied for auto loans online. The sources include Web sites Auto Credit Finders, Bad Credit Auto Loans, and Car Loans Now.

SELECTIONS: Recency, age, telephone numbers

PRICE: $90/M

CONTACT: Acton Direct, 402-470-5808

Get Cash Tomorrow

Consumers who responded to cash advance offers online are named on this file. It identifies 381,137 individuals who sought as much as $1,500 over the past 12 months. Most offers required respondents to pay as much as 25 cents for every dollar borrowed.

SELECTIONS: Monthly hotline, income, homeowner, age, gender, state/SCF/ZIP

PRICE: $95/M

CONTACT: Interactive Marketing Solutions, 845-624-1155

Working Mother Internet Subs

Working Mother Media Inc.'s file of Internet-generated postal subscribers to Working Mother magazine identifies 87,802. Forty-six percent of those listed have two or more children. Subs' median age is 37, average annual household income $57,763.

SELECTIONS: Monthly hotline, paid, source, state/SCF/ZIP

PRICE: $95/M

CONTACT: Direct Media Inc., 203-532-3760

MANAGEMENT CHANGES

Morningstar Advisor Group

Morningstar Inc. appointed Worldata to manage the Morningstar Advisor Group business files. The Morningstar Financial Advisor master file contains 185,261 names — active and former subscribers, prospects, and individuals who registered software and other online products. The Morningstar Principia list identifies 22,675 active subs and Morningstar Advisor.com 88,880 investment advisors who registered online and opted in to receive postal offers.

SELECTIONS: Job function, purchasing authority, number of employees, industry, newsletters, business/home address, gender, state/SCF/ZIP

PRICE: $130/M to $190/M

CONTACT: Worldata, 561-393-8200

Mortgage Bankers Association

Infocus Marketing Inc. was named list manager for the 72,518-member Mortgage Bankers Association. Most of these individuals, ranging in age from 35 to 54, have an average of 20 years' experience in the mortgage industry.

SELECTIONS: Specialty, business type, job title, one per company, state/SCF/ZIP

PRICE: $225/M

CONTACT: Infocus Marketing Inc., 800-708-5478

Hideaways International

Travel club marketer Hideaways International Inc. chose Mal Dunn Associates Inc. as its list manager. There are 35,273 names on the Hideaways International Travel Club file. Annual membership costs $185. Eighty-five percent of those listed are married, and their average age is 54. The sources are direct mail and space advertising.

SELECTIONS: State/SCF/ZIP

PRICE: $195/M

CONTACT: Mal Dunn Associates Inc., 845-278-1342

Capital Hospice

ALC Data Management was recently tapped to oversee Capital Hospice's 27,000-name donor file. Exchanges are allowed, but no telemarketing.

SELECTIONS: State/SCF/ZIP

PRICE: $80/M

CONTACT: ALC Data Management, 914-524-5227

Christian Donors and Buyers

VentureDirect Worldwide has assumed management of several Christian donor and buyer lists. Among them is the Christian Relief donors file, which identifies 350,000 who made contributions of about $21 this year. Another 380,000 who gave an average of $200 to various evangelical causes are named on the Christian Business Alliance list. Some 570,000 are on Christian Family TV Merchandise Buyers, which lists individuals who spent some $72 for Christian music and videos during the last 12 months.

SELECTIONS: Hotlines, age, state/SCF/ZIP

PRICE: $70/M to $90/M

CONTACT: VentureDirect Worldwide, 212-655-5153

INSERT MEDIA

TrimSpa PIP

Nutramerica Corp. is offering the TrimSpa package insert program. More than 200,000 packages are shipped every year. This audience spent an average of $100 per order in response to infomercials. About 85% are women age 35 to 60. Up to eight inserts will be accepted, no larger than 5-1/2 inches by 8-1/2 inches and weighing up to .25 ounce.

PRICE: $70/M

CONTACT: SanMar Associates Inc., 201-262-7340