Listline

NEW LISTS

iPhone Life

The 104,352 consumers on this list from Smartphone magazine, ranging from students to traveling business executives, indicated an interest in iPhone and iPod technology and accessories.

SELECTIONS: Age, gender, home/business address, income, recency, one per company, interest, state/SCF/ZIP

PRICE: $170/M

CONTACT: Worldata, 561-393-8200

Optimum Diet and Health Buyers

A list of 185,321 dieters who bought a dietary supplement for weight loss. Most customers are women who logged on to a Web site to place orders. Postal addresses and telephone numbers are available.

SELECTIONS: Monthly hotline, gender, state/SCF/ZIP

PRICE: $100/M (postal file); $150/M (e-mail file)

CONTACT: GT List Services, 845-918-1012

Real Estate Technology News

This master file of real estate and mortgage industry professionals from October Research Group names 6,158 paid subscribers to Real Estate Technology News, paid seminar attendees and other product buyers.

SELECTIONS: Gender, state/SCF/ZIP

PRICE: $140/M

CONTACT: MetaResponse Group Inc., 954-360-0644

Contributors to Culture and Clubs

Vayan Marketing's 294,684-name list identifies contributors to cultural events and clubs, symphonies, operas, ballets, museums and community theater groups. Direct mail is the source.

SELECTIONS: Age, ethnicity, gender, homeowner/renter, hotlines, income, telephone numbers, religion, state/SCF/ZIP

PRICE: $85/M

CONTACT: Trinity Direct, 973-283-3600

Fundraising and Grant Writing Book Buyers

There are 16,753 book buyers on this file from Jossey-Bass. All are at the managerial level or higher. Direct mail is the source.

SELECTIONS: Gender, max per company, topic, state/SCF/ZIP

PRICE: $145/M

CONTACT: Infocore Inc., 760-607-2500

Sun Valley Nutraceuticals

Sun Valley Nutraceuticals is offering the names of 4,346 who spent about $100 for various dietary supplements in the third quarter. Direct mail is the source.

SELECTIONS: Gender, state/SCF/ZIP

PRICE: $150/M

CONTACT: Macromark Inc., 845-230-6300

College Sports Fans and Season Ticket Holders

This is a file of 319,199 season ticket holders for college sports events. About 60% are men. Separate segments are available for baseball, football and hockey. Data was compiled from colleges.

SELECTIONS: Sport, school

PRICE: $95/M

CONTACT: Specialists Marketing Services Inc., 201-865-5800

MarketLab

MarketLab Inc.'s master file identifies medical and laboratory equipment buyers from the MarketLab and MarketLab Healthcare catalogs. The counts are 36,652 for the last 12 months and 21,511 for the past six months. Customers include laboratory directors and managers, technicians, nurses and other healthcare professionals.

SELECTIONS: State/SCF/ZIP

PRICE: $130/M (last-12-month buyers)

CONTACT: MeritDirect, 914-368-1031

Stringing Magazine

A total of 15,435 subscribers to Stringing, a magazine published by Interweave Press, are listed here. The file includes readers interested in jewelry-making as a hobby and for business purposes. Ninety percent of those on the file are women.

SELECTIONS: Age, gender, ethnicity, home address, household income, number/presence of children, occupation, state/SCF/ZIP

PRICE: $100/M

CONTACT: Millard Group Inc., 603-924-9262

Online Privileged Unsecured Credit Card Applicants

This is a file of consumers who applied for loans up to $1,000 or who responded to offers for a catalog credit line. Nearly 70,000 names are listed. Inquiries for telemarketing will be considered. The Internet is the source.

SELECTIONS: Monthly hotline, age, gender, income, state/SCF/ZIP

PRICE: $90/M

CONTACT: Listdata Management Services Inc., 954-484-5478

Children's Charity Power Donors

Some 188,955 who made pledges to children's causes are listed. Donations ranged from $10 to more than $1,000. The main source is telemarketing.

SELECTIONS: Monthly hotline, telephone number, gender, state/SCF/ZIP

PRICE: $110/M

CONTACT: Macromark Inc., 845-230-6300

Nurses' Opt-in E-mail Addresses

A list of 886,000 nurses' e-mail addresses. Most are registered nurses, but licensed practical nurses, assistants and other nurses are identified as well. State licenses and Web sites are the sources; lifestyle information has been added. A corresponding postal file is available.

SELECTIONS: Year of license/issue date, license type/specialties, ethnicity, homeowners, home value, magazine/book buyers, pets, children, telephone numbers, adult's/child's age, gender, state/SCF/ZIP

PRICE: $250/M

CONTACT: SK&A Healthcare Information Solutions, 800-752-2620

Helping the Handicapped

Vayan Marketing's list identifies 668,271 who made donations during the last 12 months to organizations that assist disabled persons. They responded to appeals for funding education facilities, tutors, rehabilitation centers, job training and programs that support the blind, deaf, autistic and paralyzed. Direct mail and the Internet are the sources.

SELECTIONS: Hotlines, age, gender, income, homeowners/renters, ethnicity, religion, telephone numbers, state/SCF/ZIP

PRICE: $85/M

CONTACT: Trinity Direct, 973-283-3600

Spin-Off

A file of 16,646 subscribers to Spin-Off magazine, published by Interweave Press. Readers (90% of them women) — from beginners to experienced spinners — have an interest in handspun yarns.

SELECTIONS: Age, gender, ethnicity, home address, household income, number/presence of children, occupation, state/SCF/ZIP

PRICE: $100/M

CONTACT: Millard Group Inc., 603-924-9262

MoneyNews Subs

Nearly 92,000 MoneyNews subscribers are identified on this postal/e-mail list from NewsMax. More than 80% are accredited investors with a reported net worth of $1 million or better. Most readers are at least 55 years old. Direct mail and the Internet are the sources.

SELECTIONS: Gender, state/SCF/ZIP

PRICE: $275/M

CONTACT: MetaResponse Group Inc., 954-360-0644

HRTrainingTimes.com

Human resources training professionals who registered at HRTrainingTimes.com are listed. A total of 56,931 postal and 48,224 e-mail addresses can be rented.

SELECTIONS: Number of employees, recency, SIC code, job title/function, state/SCF/ZIP

PRICE: $150/M (postal file); $200/M (e-mail file)

CONTACT: Worldata, 561-393-8200

Total Health Supplement Buyers

This is a list of 9,504 who responded to dietary supplement offers. Items purchased include colon cleansers, herbal sleep aids, weight loss and sexual potency products. Customers paid $30 to $90 by credit card for a 30-day supply. Segments with postal addresses and telephone numbers are available. Sales were generated via the Internet, radio and space ads.

SELECTIONS: Gender, state/SCF/ZIP

PRICE: $125/M (postal file); $250/M (telemarketing file)

CONTACT: Macromark Inc., 845-230-6300

MANAGEMENT CHANGES

ESPN the Magazine

MeritDirect now manages ESPN the Magazine's 1.6 million-name list as well as a similar enhanced file with more than 1.3 million names. Other segments offer 906,224 mail order buyers and 209,158 direct-to-publisher subscribers.

SELECTIONS: Hotlines, change of address, sports interest, adult's/child's age/gender, credit card buyers, ethnicity, homeowner, home value, household income, length of residence, lifestyle, mail order buyers, presence of children, religion, source, state/SCF/ZIP

PRICE: $105/M

CONTACT: MeritDirect, 914-368-1083

Road Runners Club of America

Infocus Marketing Inc. has been named list manager for the Road Runners Club of America, which has 136,885 paid members. Annual membership dues range from $25 to $100. Average annual income of those on the file is $50,000.

SELECTIONS: Gender, state/SCF/ZIP

PRICE: $75/M

CONTACT: Infocus Marketing Inc., 540-428-3249

My Company Today

DirectInnovations Inc. is managing a file of newsletter subscribers for MyCompanyToday.com. About 80% of the 142,403 listed are company owners or presidents. Postal and e-mail addresses are available in separate segments.

SELECTIONS: Business/industry type, number of employees, sales volume, SIC code, state/SCF/ZIP

PRICE: $110/M (postal addresses); $175/M (e-mail addresses)

CONTACT: DirectInnovations Inc., 404-402-2825

Financial Assets Group Investors

GT List Services was tapped to oversee this list of 968,348 stock and mutual fund investors. About 90% are men. Telephone numbers are offered. Direct mail is the source.

SELECTIONS: Monthly hotline, gender, state/SCF/ZIP

PRICE: $100/M

CONTACT: GT List Services, 845-918-1012

International Masters Publishers

Specialists Marketing Services Inc. was chosen to manage 14 lists for International Masters Publishers Inc. IMP's master file names 985,191 continuity club members. There are also separate lists of classical music, computer, cooking, health and spirituality product buyers. The sources are direct mail (80%) and insert media (20%).

SELECTIONS: Hotlines, gender, dollar amount, age, income, product, state/SCF/ZIP

PRICE: $105/M

CONTACT: Specialists Marketing Services Inc., 201-865-5800

Managing Automation

Lake Group Media Inc. has been appointed this list's exclusive manager. Managing Automation magazine's 88,973 subscribers — executives, financial and information technology professionals — are interested in manufacturing and automation.

SELECTIONS: Telephone numbers, job function, number of employees, primary business, SIC code, telephone numbers, one per company, business activity, product planning, state/SCF/ZIP

PRICE: $150/M

CONTACT: Lake Group Media Inc., 914-925-2449

Instinct Magazine

Macromark Inc. is managing a file of 208,255 names from Instinct magazine, which includes 96,051 active subscribers. This title targets gay men, although a small percentage of subscribers are women. Subscribers' median age is 35.

SELECTIONS: Gender, state/SCF/ZIP

PRICE: $120/M

CONTACT: Macromark Inc., 845-230-6300

INSERT MEDIA

Schwan's Home Delivery Food Service PIP

Intellivent Group is starting a package insert program for its Schwan's food service division. It delivers more than 3.8 million packages of frozen foods monthly to residences. A typical customer is a married 38-year-old female homeowner who earns $62,000 a year. Inserts must be between 3-1/2 by 5-1/2 inches and 5-1/2 by 8-1/2 inches; they'll be placed inside a 6- by 9-inch envelope. Inquiries will be considered for inserts heavier than a quarter ounce. The minimum test quantity is 250,000.

PRICE: $75/M

CONTACT: Intellivent Group, 212-551-1065

Gardens Alive Blow-in Programs

Test quantity requirements have been eased for seven Gardens Alive catalog blow-in programs managed by ALC Insert Media. Mailers no longer will be required to take full drop quantities. Inquiries will be considered for tests ranging from 200,000 to 500,000. This applies to the Audubon Workshop, Breck's Dutch Bulb, Gardens Alive, Gurney's Seed & Nursery, Henry Field's Seed & Nursery, Michigan Bulb and Spring Hill catalogs.

CONTACT: ALC Insert Media, 914-524-5254

Oriental Trading PIP

Oriental Trading Co. picked Singer Direct to manage its catalog package insert program. More than 4.3 million shipments go out annually to buyers of novelty products, party supplies, costumes, craft kits and toys. Most customers are married women, median age 43, with an average annual household income of $60,000. Inserts will be placed in a 6- by 9-inch envelope. Inquiries for product samples and inserts heavier than a quarter ounce will be considered.

PRICE: $60/M

CONTACT: Singer Direct, 212-209-1921

NL

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