Business-to-Business (B2B)
The Rules of Business Data
A new study evaluating several sources of business-to-business data has a seemingly simple question at its heart: Which source is best? There's a second...
Editor's Note: Seasonal Shifts
SPRING IS A TIME OF CHANGE. If you're a parent, that means getting ready for the leap from the school year schedule to camp, swimming lessons and other...
A Q&A With Milwaukee Electric Tool
Vickie Chiappetti, e-marketing project manager for Milwaukee Electric Tool, tells why cutting-edge new media works for her business-to-business company....
What B-to-B Marketers Can Learn From B-to-C
Sure, there are inherent differences in marketing to consumers and businesses. While B-to-C marketers can make great use of mass media, it isn't so helpful...
Sport Supply Income Drops 12.4%
Sport Supply Group Inc. reported net income of $922 million for the second quarter, a 12.4% decrease from $1.1 billion the last year....
Deluxe Posts Income Increase
Deluxe Corp. posted net income of net income of $30.5 million in the fourth quarter 2009 an increase over net income of $27.9 million in the prior year....
Radware Tries Heroic Approach With Alteon Campaign
A superhero comic and online cartoon are the centerpieces of a new campaign from networking and security application provider Radware to relaunch the Alteon brand....
School Specialty Income Drops
School Specialty posted net income of $29.6 million for the second quarter, a decrease from $30.4 million in the prior year....
MSC Industrial Names Jones EVP
MSC Industrial Direct Co., Inc. has named Douglas Jones executive vice president, global supply chain operations. ...
Survey Sheds Light on Vendors' B-to-B Data and Business Practices
B-to-B firms now have access to new data sources from the Internet. This, coupled with online ordering, gives marketers the ability to search fields, generate counts and place orders instantly....
Qwest Uses Mail to Sell B-to-B Online Service
Internet provider Qwest is using a direct mail series to sell service to businesses. The company is targeting users of rival services....
GXS Purchases Brazilian Firm Interchange Servicos
GXS, a provider of online business-to-business software, has acquired Interchange Servicos S.A, a Brazilian electronic data interchange services firm, for an undisclosed sum....
Efficient B-to-B E-mail Marketing
We all want to do more with less these days. When you compare the cost of postal mail (about $1 apiece) to that of e-mail (about a penny per message)...
DMA Puts B-to-B Conference On Hiatus
The Direct Marketing Association has postponed its 2009 B-to-B Lead Generation Conference. The conference had been scheduled to be held April 6 through 8 in New Orleans....
DMA Puts B-to-B Conference On Hiatus
Base histories, commentary and analysis of the B-to-B direct marketing world...
