DMA Puts B-to-B Conference On Hiatus
The Direct Marketing Association has postponed its 2009 B-to-B Lead Generation Conference. The conference had been scheduled to be held April 6 through 8 in New Orleans....
DMA Puts B-to-B Conference On Hiatus
Base histories, commentary and analysis of the B-to-B direct marketing world...
DM Lags in Directional B-to-B Survey
While admittedly not a representative sample, a new study from integrated marketing firm Sagefrog gives directional insight into business-to-business marketers’ activities. Direct marketing does not fare especially well....
Steven Semmelmayer Takes Helm At Discus Dental
Discus Dental, a business-to-business marketer of oral hygiene and tooth-whitening products to dentists, has tapped Steven J. Semmelmayer to serve as its CEO....
Boise Income Hit By Hurricanes, Finance Charges
Boise Inc. generated $633.1 million in sales, and another $30.1 million in income from operations, during its most recent third quarter. ...
Three Rules for B-to-B Testing
Small test targets aren't unique to B-to-B markets, but the following principles reflect the realities of business DM's complex sales environment....
The Case Against A/B Splits
As multivariate testing takes off, the dear old A/B split is losing favor with statisticians....
Scaled-Down Testing: Tips for DMers with Small Target Audiences
Business-to-business direct marketers find it hard to test, and for a good reason: B-to-B campaigns are complicated, with multiple touches and long sales...
Do The Math
Loyalty Builders' mathematician Bill Vorias offers a hypothetical example of how a lowered confidence-level requirement can work....
Tandberg Retains Goodman Marketing Partners
Tandberg, a video conferencing and mobile video products provider, has selected Goodman Marketing Partners to create a direct marketing lead generation campaign...
Editor-in-Chief Trickett Out at DM News
Eleanor Trickett has left her position as editor-in-chief of DM News to take an editorial position at WeightWatchers.com, Direct has learned....
Lab Safety Acquires Highsmith
Lab Safety Supply Inc., a cataloger of safety equipment, has acquired Highsmith Inc., a direct marketer of library equipment, furniture and supplies, for an undisclosed sum....
Johnny Be Good?
Nearly half of the respondents to a survey from InfoUSAPoll.com think Republican John McCain would be the most small-business-friendly president out of...
What's Working, What's Not
With all the hype surrounding Web 2.0, skeptics might be quick to write it off. But I'm glad to report that some of these applications are already delivering real value for B-to-B marketers....
Data? B-to-B Mailers Have It
When it comes to database use, you might think business-to-business marketers trail their consumer counterparts. Well, think again. The range of database applications in B-to-B is as broad and creative as B-to-B marketing itself. ...
