From E-mail to Snail Mail
TruckersB2B, having found that direct mail is the best way to communicate with its members, plans to almost double the amount it sends this year. Why?...
HANDLE WITH CARE
DATA WHERE TO GET it and how to maintain it was the topic of Direct's 2006 business-to-business roundtable. With the help of our columnist Ruth P. Stevens,...
The B-to-B Lead Drain
WHAT COMES TO MIND when you hear the term account qualification? You may think of qualified leads, or some way of weeding through potential customers...
EVENT MARKETING = DIRECT MARKETING
DIRECT MARKETERS are adept at trade show marketing. We know how to select the shows that our prospects are likely to attend. We set up plenty of meetings...
B-to-B Marketer Tries RSS
HOW DO YOU BUILD READERship for a business-to-business e-zine? One way is to add an RSS feed. [Really Simple Syndication] has taken off for newsletter...
Get Your Hot Leads
Q: How do you sell a software program that costs up to a quarter of a million dollars? A: Through a cheap but precisely targeted electronic lead-generation...
Missouri AG Sues Unsolicited B-to-B Faxers
Missouri attorney general Jay Nixon has filed a series of suits designed to reduce the number of unsolicited faxes firms within his state receive....
Telephone Number One for B-to-B Sales Leads: Survey
Business to business marketers rated telemarketing as the most important source for B-to-B lead generation, according to a new survey...
The Best and the Brightest
WHEN THE TOPIC is business-to-business direct marketing, I'm often asked about what kind of response rates to expect, about the most productive media...
CompUSA’s new loyalty program engages SO/HO customers
Dallas retailer CompUSA has launched CompUSA Network for Business, a loyalty program for the SO/HO market. It awards points at a rate of 13 for every dollar spent....
Wisconsin DMA to Offer Data U. Programs
The Wisconsin Direct Marketing Association has begun offering Data University’s training and Webinars to its members at a discounted rate....
Small Businesses Spend the Big Bucks: Abacus
Small businesses – those with fewer than 50 employees -- made up two-thirds of all B-to-B spending from direct merchants on the Abacus B2B Alliance. At $2.7 billion, they outstripped by far what large businesses (just over $1 billion) and medium-sized firms ($331 million) spent....
Cenveo CEO Adds Chairman to His Duties
James R. Malone, who was named CEO of direct marketing services firm Cenveo, has been named chairman of the Englewood, CO-based firm’s board of directors. ...
Sher Steps Down as Primis Chair
Robert K. Sher, one of the co-founders of the Primis Marketing Group, has relinquished his role as the company’s chairman. At deadline, the company had not announced who, if anyone, would fill the position....
B-to-B Firm Gets a Few Good Leads
Carter & VerPlanck Inc. clearly is seeking quality, not quantity. The company generated three qualified leads for multimillion-dollar water treatment...
