Software Marketer Engages Prospects
A year ago, software company Primus Knowledge Solutions began scrambling for a way to hold on to prospects through a long sales cycle in the face of a...
Down to Business-to-Business
Michelle Feit, president of e-mail marketing company e-PostDirect in Pearl River, NY, takes on the business-to-business issues of the day. DIRECT: What's...
Mrs. Beasley’s Goes Corporate
Mrs. Beasley’s—known for goodies like snowman cookies and lemon cakes—has expanded its product line and launched a new catalog to attract more corporate gift givers....
Slowly but Surely
Not all direct marketers are ready to spend their way out of the economic malaise, but fewer will contribute to it during the upcoming months. According...
Training Firm Turns to E-mail, Webinars
Global Knowledge, a computer training company that once relied only on direct mail to market its courses, pulled in more than 2,435 leads through October...
Creative Approach
The problem software developer Adobe Systems Inc. faced in rolling out its InDesign product was one marketers dealt with long before anyone ever knew...
Moore Tries Flashy Mail Package
A medical supplies direct marketer is trying a radical change in its creative to increase response rates and sales. Moore Medical was hoping for a more...
GTSI Back in Catalog Biz
A large information systems marketer that exited the catalog arena about three years ago is back with a new quarterly magalog. GTSI Corp., which sells...
Mailers Decry B-to-B List Shortage
The flat economy may turn out to be the least of the problems faced by business-to-business mailers. Another one is a lack of good lists, a phenomenon...
