Selling Sources Creates Customer Acquisition Group, Names Head

Selling Source LLC has created a new Customer Acquisition Group, which is headed by executive vice president Gary Fisher. Fisher recently joined the company.

Fisher has more than 20 years’ experience in online and offline marketing, including extensive radio and television advertising, DRTV, direct mail and promotional outreach. He was a chief architect of Choice Hotels' highly successful co-branded card program with VISA/Bank of America.

As executive vice president, Fisher will lead the group to increase consumer acquisition for the company’s customers through traditional marketing channels not currently used by Selling Source. These channels include direct response television/radio, print and out-of-home as well as direct-mail programs guiding consumers to call centers.

Additionally, the group will develop offline-to-online marketing channels in connection with PartnerWeekly, a sub-unit that offers performance marketing packages, including online advertising offers that drive transactions for Web businesses.