DIRECT - Direct Marketing Campaigns

Campaigns

Church’s Chicken Picks Fletcher Martin As Eastern U.S. Agency
Apr 22, 2008, By Richard H. Levey
Church’s Chicken has retained Fletcher Martin, Atlanta, to serve as its agency of record for print and media throughout the eastern United States. Fletcher Martin will be responsible for the restaurant chain’s direct mail, co-op management and media planning and buying....

First Watch Awards Advertising Contract to Dunn&Co
May 3, 2006
First Watch Restaurants, Inc. has awarded its creative and media duties to Dunn&Co., a marketing and advertising agency based in Tampa, FL. Neither company announced the expected billings, but First Watch does plan to significantly increase its marketing investment over previous years...

AARP Picks First Hispanic Celebrity Endorser
May 3, 2006
AARP, the organization for people over fifty, has launched a multichannel marketing effort aimed at the Hispanic/Latino market. The goal of the new push will be to develop awareness about AARP within the Hispanic community, and to acquire new members....

College Partnership Launched Direct Mail Program
Apr 11, 2006
College Partnership, Inc. a college preparation and planning company, is launching a new direct marketing campaign. Through NPP Marketing Inc., College Partnership will send out approximately 300,000 to 400,000 direct mail pieces per week....

Live from New Orleans: Publisher Faces the Cost of Doing Business – With The USPS
Mar 1, 2006, By Richard H. Levey
Louisiana enthusiasts doubtless understood if their fall issue of Louisiana Cultural Vistas came a little late last year: The quarterly publication’s fall issue should have rolled off the presses and into the mail on Sept. 30, but in the wake of Hurricane Katrina it wasn’t finished and in the mail until Nov. 15...

Live from New Orleans: Darling Lily
Mar 1, 2006, By Jonathan Boorstein
Since Mignon Faget Ltd. began donating 10 percent of the proceeds from its fleur de lis collection to help rebuild the company’s home town of New Orleans, the company has raised over $100,000...

NetworkOmni Mailing Gets Big Response
Nov 28, 2005, By Larry Riggs
NetworkOmni got nearly a 9% response to a regional postcard campaign promoting language-translation services to emergency response agencies. ...

Green Mountain Hopes to Double DM Sales
Nov 10, 2005, By Ray Schultz
Green Mountain Coffee Roasters Inc., a specialty coffee marketer, has selected BrandBuzz as its agency of record, with the goal, in part, of doubling its direct marketing revenue to roughly $30 million next year. ...

Habitat For Humanity Taps Kintera
Oct 20, 2005
Habitat for Humanity International has selected Kintera Inc.’s Friends Asking Friends program to help raise funds online ...

Cordia Communications Selects Donnelley Marketing for Customer Acquisition Strategy
Oct 11, 2005
Cordia Communications has picked Donnelley Marketing, an infoUSA copany, to provide it with direct marketing information and services...

Snyder Would Add More DM to Six Flags Advertising
Aug 23, 2005, By Ken Magill
If Washington Redskins owner Daniel Snyder is successful in his hostile bid for control of Six Flags Inc., the ailing theme-park operator’s marketing department may be forced to lose the tuxedo-clad dancing octogenarian mascot in its television ads in favor of, among other things, more family oriented direct mail....

CRS Reaches Out to Catholics
Mar 15, 2004, BY RAY SCHULTZ
When Kevin Whorton took over as director of DR fundraising for Catholic Relief Services (CRS) two years ago, he had a strange idea: Why not run the operation,...

U.S. Cellular Scores With College Promotion
Mar 1, 2004, BY KRIS OSER
U.S. Cellular gathered the names of 500 prospects through an on-campus promotion designed to excite members of Generation Y about the wireless telephone...

AARP Meets the Baby Boomers
Mar 1, 2004, BY RICHARD H. LEVEY
The post-World War II generation began turning 50 in 1996. Since then, numerous baby boomers have become eligible for membership in AARP, formerly the...

Kellogg School Takes DM Electronic
Feb 1, 2004, BY LARRY RIGGS
Northwestern University's Kellogg School of Management is set to further fine-tune and expand its direct marketing, which it began overhauling last year....

Maintaining Balance
Jan 1, 2004, BY BETH NEGUS VIVEIROS
Banks can seem cold and impersonal, which isn't the best image when it comes to building relationships. Commerce Bank is using transaction data to try...

Carmen's Cupones Ups Co-op Mailings
Jan 1, 2004, BY LARRY RIGGS
Carmen's Cupones y Consejos, a cooperative mailing enterprise, is betting its latest wave of expansion on growing Hispanic populations in Denver and Atlanta....

Kia Gets 36% Response to Dealer Mailing
Jan 1, 2004, BY LARRY RIGGS
Kia Motors America has pulled in a 36% response to a mailing promoting a new online communications system to its dealership owners. So far the U.S. arm...

Party Platform
Jan 1, 2004, BY RICHARD H. LEVEY
Sixteen hundred Canadians are going to have parties in their pants, and adult products marketer Adam & Eve has spent more than $47,000 putting 'em there....

The Beat Goes On
Jan 1, 2004, BY KRIS OSER
Sonny and Cher live again. A DVD set of the 1970s musical duo is selling gangbusters through an infomercial and even better through a Web site, according...

The E-Vette of a Lifetime
Jan 1, 2004, BY RICHARD H. LEVEY
At the North American International Auto Show later this month, Chevrolet will unveil its C6 Corvette the sixth radically different design since the line...

DRTV Ripe for Harry and David
Dec 1, 2003, BY RICHARD H. LEVEY
Early last month, Harry and David began running its first direct response television commercial in a decade. The 60-second spot will run nationally on...

Heifer Launches B-to-B Campaign
Dec 1, 2003, BY KRIS OSER
Direct marketers will be buying sheep, goats, donkeys and maybe a few llamas this holiday season. That is, they will if they respond to a Heifer International...

RSA Builds on Lead-Generation Effort
Dec 1, 2003, BY LARRY RIGGS
To promote a new wireless security system, RSA Security Inc. began a direct mailing last month to information technology executives at nearly 50,000 Fortune...

Raising a Glass to E-mail Newsletters
Oct 15, 2003, BY KRIS OSER
Merryvale Vineyards LLC has discovered that e-mail is the best way to intensify its relationship with consumers and keep them tasting and buying. Plus,...

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