Campaigns
Campaigns
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"Millionaire" Launches Sweeps Via Valpak
Later this month, "Who Wants To Be A Millionaire" will distribute 30 million sweepstakes scratch cards via Valpak envelopes across the nation....
Volkswagen Kicks off Integrated Campaign at Super Bowl
Volkswagen of America Inc. will kick off a two month integrated marketing campaign with a new 30-second commercial during the Super Bowl on Sunday, Feb. 7....
Campaign/Client News: Air Wick, Hanesbrands
Air Wick tested a new word-of-mouth marketing program in Canada from Epsilon, and Hanesbrands has contracted with ParadyszMatera for direct mail services. ...
Live From NCDM: Blue States And Purple Cows Score For The Gray Lady
Did S. Murray Gaylord really mean to liken president-elect Barack Obama to a purple cow? Gaylord, VP of marketing and customer insights at NYTimes.com, did more or less just that when extolling the value of Obama’s victory to Gaylord’s firm’s flagship Web site....
Live From Orlando: Fair Indigo is Agnostic About Channels
Fair trade clothing marketer Fair Indigo is taking an agnostic approach to multichannel marketing. In a keynote address at ACCM on Tuesday, Bill Bass, CEO, noted that when the company launched in fall 2006 he considered it crucial to debut the catalog, Web site and a retail store at the same time, to avoid one channel becoming the ignored "orphan" branch of the company. ...
Church’s Chicken Picks Fletcher Martin As Eastern U.S. Agency
Church’s Chicken has retained Fletcher Martin, Atlanta, to serve as its agency of record for print and media throughout the eastern United States. Fletcher Martin will be responsible for the restaurant chain’s direct mail, co-op management and media planning and buying....
First Watch Awards Advertising Contract to Dunn&Co
First Watch Restaurants, Inc. has awarded its creative and media duties to Dunn&Co., a marketing and advertising agency based in Tampa, FL. Neither company announced the expected billings, but First Watch does plan to significantly increase its marketing investment over previous years...
AARP Picks First Hispanic Celebrity Endorser
AARP, the organization for people over fifty, has launched a multichannel marketing effort aimed at the Hispanic/Latino market. The goal of the new push will be to develop awareness about AARP within the Hispanic community, and to acquire new members....
College Partnership Launched Direct Mail Program
College Partnership, Inc. a college preparation and planning company, is launching a new direct marketing campaign. Through NPP Marketing Inc., College Partnership will send out approximately 300,000 to 400,000 direct mail pieces per week....
Live from New Orleans: Publisher Faces the Cost of Doing Business – With The USPS
Louisiana enthusiasts doubtless understood if their fall issue of Louisiana Cultural Vistas came a little late last year: The quarterly publication’s fall issue should have rolled off the presses and into the mail on Sept. 30, but in the wake of Hurricane Katrina it wasn’t finished and in the mail until Nov. 15...
Live from New Orleans: Darling Lily
Since Mignon Faget Ltd. began donating 10 percent of the proceeds from its fleur de lis collection to help rebuild the company’s home town of New Orleans, the company has raised over $100,000...
NetworkOmni Mailing Gets Big Response
NetworkOmni got nearly a 9% response to a regional postcard campaign promoting language-translation services to emergency response agencies. ...
Green Mountain Hopes to Double DM Sales
Green Mountain Coffee Roasters Inc., a specialty coffee marketer, has selected BrandBuzz as its agency of record, with the goal, in part, of doubling its direct marketing revenue to roughly $30 million next year. ...
Habitat For Humanity Taps Kintera
Habitat for Humanity International has selected Kintera Inc.’s Friends Asking Friends program to help raise funds online ...
Cordia Communications Selects Donnelley Marketing for Customer Acquisition Strategy
Cordia Communications has picked Donnelley Marketing, an infoUSA copany, to provide it with direct marketing information and services...
Snyder Would Add More DM to Six Flags Advertising
If Washington Redskins owner Daniel Snyder is successful in his hostile bid for control of Six Flags Inc., the ailing theme-park operator’s marketing department may be forced to lose the tuxedo-clad dancing octogenarian mascot in its television ads in favor of, among other things, more family oriented direct mail....
CRS Reaches Out to Catholics
When Kevin Whorton took over as director of DR fundraising for Catholic Relief Services (CRS) two years ago, he had a strange idea: Why not run the operation,...
AARP Meets the Baby Boomers
The post-World War II generation began turning 50 in 1996. Since then, numerous baby boomers have become eligible for membership in AARP, formerly the...
U.S. Cellular Scores With College Promotion
U.S. Cellular gathered the names of 500 prospects through an on-campus promotion designed to excite members of Generation Y about the wireless telephone...
Kellogg School Takes DM Electronic
Northwestern University's Kellogg School of Management is set to further fine-tune and expand its direct marketing, which it began overhauling last year....
The E-Vette of a Lifetime
At the North American International Auto Show later this month, Chevrolet will unveil its C6 Corvette the sixth radically different design since the line...
The Beat Goes On
Sonny and Cher live again. A DVD set of the 1970s musical duo is selling gangbusters through an infomercial and even better through a Web site, according...
Party Platform
Sixteen hundred Canadians are going to have parties in their pants, and adult products marketer Adam & Eve has spent more than $47,000 putting 'em there....
Kia Gets 36% Response to Dealer Mailing
Kia Motors America has pulled in a 36% response to a mailing promoting a new online communications system to its dealership owners. So far the U.S. arm...
Carmen's Cupones Ups Co-op Mailings
Carmen's Cupones y Consejos, a cooperative mailing enterprise, is betting its latest wave of expansion on growing Hispanic populations in Denver and Atlanta....
