First Watch Awards Advertising Contract to Dunn&Co

First Watch Restaurants, Inc. has awarded its creative and media duties to Dunn&Co., a marketing and advertising agency based in Tampa, FL. Neither company announced the expected billings, but First Watch does plan to significantly increase its marketing investment over previous years, according to Kevin Hall, vice president of brand for First Watch.

Dunn&Co.’s initial work for First Watch should be completed by late spring. The first wave of efforts will include direct mail, Internet advertising, restaurant promotions and print ads in consumer publications.

First Watch operates 56 breakfast-brunch-lunch restaurants in nine states. The company plans to open 40 new restaurants over the next two years.