Carmen's Cupones Ups Co-op Mailings
Carmen's Cupones y Consejos, a cooperative mailing enterprise, is betting its latest wave of expansion on growing Hispanic populations in Denver and Atlanta....
Heifer Launches B-to-B Campaign
Direct marketers will be buying sheep, goats, donkeys and maybe a few llamas this holiday season. That is, they will if they respond to a Heifer International...
RSA Builds on Lead-Generation Effort
To promote a new wireless security system, RSA Security Inc. began a direct mailing last month to information technology executives at nearly 50,000 Fortune...
DRTV Ripe for Harry and David
Early last month, Harry and David began running its first direct response television commercial in a decade. The 60-second spot will run nationally on...
Raising a Glass to E-mail Newsletters
Merryvale Vineyards LLC has discovered that e-mail is the best way to intensify its relationship with consumers and keep them tasting and buying. Plus,...
Software Firm Tweaks Rivals in New Campaign
ACCPAC International Inc., a developer of accounting and customer service software, has launched a $10 million campaign to generate leads and poke fun...
Multimedia Strategy Helps Sure Fit
A multimedia effort combining print, television, catalogs and retail promotion has helped slipcover maker Sure Fit brand its own products so that they...
Herbalife Returns to Television
At a Glance Marketer: Herbalife International Inc. Budget: Around $150,000 (test), national budget TBD Media: DRTV Form: 60-, 120-second spots Agency:...
E-mail at Tiger Mountain
The Wildlife Conservation Society hopes that people who love tigers will pounce at the chance to get e-mail about them. WCS, which operates urban zoos...
Cell Phone Beauties
Your cell phone rings. You answer it and it's a beautiful woman. You don't hear her voice, though you see her. Or her photograph, at least, appearing...
Trucker Mailing Pulls 3.1% Response
TruckersB2B.com, an online group for small truck fleets, got a 3.1% response rate from a coupon mailing promoting tires from Goodyear Tire & Rubber Co....
U.S. Launches Armed Services Campaign
A $1.7 million direct response effort touting the armed forces was begun in June by the U.S. Defense Department. All the ads in the mostly print effort...
Sales Boom for Iraqi Most Wanted Cards
In June, when American military officials captured Saddam Hussein's top aide, Abid Hamid Mahmoud al-Tikriti, the tabloid headlines blared that the U.S....
Direct.com: Streaming Candidates' Messages
Ben Chodor is CEO of Exciting New Technologies, a New York streaming media company. He talked to Direct about how politicians are using this area of e-mail....
SupportPlus Doubles Package Insert Size
SupportPlus is hoping to double its response rate by doubling the size of its mini-catalogs. The Medfield, MA firm will insert the 7-inch-by-11-inch pieces...
Lysol's Multimedia Push
Reckitt Benckiser plc is using both online and offline media to build market share for its Lysol cleaning products line. Dadi Akhavan, president/COO of...
T-Mobile a Hit With TLC Campaign
T-Mobile achieved a 15% response lift over its previous campaigns with a multichannel effort featuring the band TLC. The objective of the campaign, which...
The Segmentation of Shelby Lynne
Music fans may not have heard of Shelby Lynne before she took the Grammy Award for best new artist in 2001 unless they were married women with children...
Insert Marketing Tips
A publishing executive warned direct marketers last month that it takes work to make package inserts and statement stuffers pay out. Michael Feldstein,...
Cruising Into the Mail Stream
Cruise Shoppes is going ahead with an early June 100,000-piece mailing barely two months after it sent out a campaign originally scheduled for March....
E-mail Draws Webinar Attendees
Personnel Decisions International, a human resources consulting firm, sought an innovative way to market a new Web-based product that measures change...
ATV Mailing Drives Down Costs
Digital printing helped Polaris Industries cut costs in half for a recent lead generation mailing to promote the 2004 Sportsman all-terrain vehicle. The...
World Golf League Launches DRTV Effort
The World Golf League will spend close to $2 million on direct response television spots aimed at signing up recreational golfers to its local and regional...
PR for DMers
It was a tough way to start the morning. How would you like to walk into a session and hear a speaker calling you a piranha that will attack anything...
Whose WORD IS IT ANYWAY?
The text of a direct response e-mail (not the subject line, where spam filters would kill it, dismember it and heave it into the Ganges River) suggests:...
