New Magazine Skips the Mails
A magazine devoted to helping readers get by on less is using the same strategy to launch itself. Daunted by the recent postal rate hike, Budget Living...
Cricket Rolls Out First Direct Mail Campaign
Cricket Wireless will start its first major direct mail campaign this month. The firm, which up to now has relied mostly on mass media TV spots, will...
HP Debuts Post-Merger Catalog
In mid-September HP mailed its first catalog since the Compaq Computer/Hewlett-Packard merger. The book went to 2 million businesses gleaned from both...
JCPenney to Mail Newly Formatted Christmas Catalogs
JCPenney will send out 10 million copies of its Christmas Catalog this fall. The redesigned catalog will feature merchandise grouped by themes such as "gifts under $25," "gifts for him or her," "gifts for home" and "gifts for nostalgic memories."...
H&R Block Ramps Up DR in $100 Million Campaign
DIRECT MARKETING has taken the lion's share of the $100 million being spent by H& R Block to reach prospects during this tax filing season. The effort...
