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CASE HISTORIES/Q&A

Financial Services

Content Speculation

A Bright Outlook

Small Lender Tries Direct Mail

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Business-to-Business

Get the Word Out Early

Social Revolution

A Hearty Campaign

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Catalogs/Retail

Game to Reach the Gals

Doing Right, in Style

Whale Call

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Travel/Entertainment

Luxury Lists: How to Find the High-End Buyers

Mad Money

Chicago Is Game

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Non-Profit

Red Cross Says Americans Still in a Giving Mood

Hey, Big Givers

Race to Donate

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International

Canadian Firm Backs Insurance DM Venture in China

NeuroPower Acquires PriMetrica Asian Operation

ValueClick Pays $13 Million to Acquire Shopping.net

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Healthcare

Drug Interactions

Something to Build On

PRIMARY CARE

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E-Commerce

Shelf Help

Why Not Have It All?

Stress Relief

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Clubs/Continuities

Join Them

Affinion Reports $60 Million Increase in Revenues for Second Quarter

Robert Sahadevan to lead United's Mileage Plus

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Publishing

Join Them

They May Have Already Won

Prism Restructures Marketing Group

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Latest Webinars/Webcasts

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Latest Research

2011 Social Marketing Survey

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Technology and the B-to-B Marketer: Free Research Download

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ONLY ON DIRECT

COMMUNITY Thoughts and opinions from MultiChannel Merchant editors & columnists.

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Big Fat Marketing Blog

Blog: A Measured Approach

By Grant Johnson

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