Sponsored Content WEBINAR: ELECTION 2008: E-mail Tips from a Political Insider   WEBINAR: Becoming the Illusionist: The Magic of Using "Brand" to Drive Response without Results Disappearing in the Process   WEBINAR: Score and Win Through Cooperation   TOOLS OF THE TRADE: Holiday's are prime-time for email marketing - maximize your ROI by getting to the inbox   ON DEMAND WEBINAR--MASTER CLASS: High Performance Online and Off-line Strategies for Large Scale Customer Acquisition   FREE WHITE PAPER - Direct Mail and the Internet Find any supplier you need - agencies, CRM, fulfillment, lists, e-commerce, paper, printers, telemarketing, and more. Featured Categories Lists and Data Telemarketing Database Marketing E-commerce Web Marketing Agency & Creative Services Print, Production & Paper Lists and Data Processing :: view all categories Get free access to more than 50,000 list data cards - one of the most comprehensive databases in the industry. >> Search Now DIRECT Buzz Blog Webinars Buyer's Guide Calculators JobZone ListFinder Promo Calendar Research Store E-Newsletters Print Magazine This Month in Direct Magazine Deal With It Direct had a full house for this year's list roundtable. Considering all the additional responsibilities on brokers' plates, that's impressive... See Full July Issue

JCPenney will send out 10 million copies of its Christmas Catalog this fall. The redesigned catalog will feature merchandise grouped by themes such as "gifts under $25," "gifts for him or her," "gifts for home" and "gifts for nostalgic memories."

"Items are easy to find so customers spend less time shopping and more time with friends and family," John Irvin, president, catalog and Internet, JC Penney Company, said in a statement.

The 8" x 11" book will offer 2,240 items on 532 pages. Each edition weighs 1.9 pounds, and is half an inch thick. The Plano, TX-based company has published its Christmas catalog since 1963.

The company began mailing out the catalogs during the last week of August, and anticipates a four-to-five-week timeframe for finishing the drop, according to a company spokesperson.

JCPenney is guaranteeing Christmas Eve delivery for all orders placed through the catalog or online by 10:00AM CST on Dec. 23. Customers wishing to avoid prying eyes can also arrange to have their purchases shipped to retail stores throughout the country, where items can be held for pickup.