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CASE HISTORIES: Clubs/Continuities

Learn how clubs and continuities can be a positive option for your business with the case histories and articles featured here.

Silkies Adjusts Its Stockings

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Affinion Reports $60 Million Increase in Revenues for Second Quarter

Robert Sahadevan to lead United's Mileage Plus

Tooth Serum

Bookspan Lays Off 280 as Part of Book Club Reorganization

United Group Acquires Brand Affinity Marketing

Wilhelm No Longer With Bookspan: Stays DMA Chairman

Bertelsmann Buys Half-Stake in Bookspan

Virgin Plays Loyalty Tune

AAA Targets Teens

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Helping Your E-Mail Go Social

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April Fools: Dumbest Mistakes Email Marketers Make and How to Avoid Them

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MCM Radio: Stuart Rose, managing director of Tully & Holland

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Channel Surfing

Buyer's Guide

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FROM THE MAGAZINE

February 2009

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COMMUNITY Thoughts and opinions from DIRECT editors & columnists.

Big Fat Marketing Blog

Blog: Direct Hit

By Ray Schultz

CASE HISTORIES: Clubs/Continuities

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Featured Research

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ONLY ON DIRECT

FROM THE MAGAZINE

February 2009

COMMUNITY Thoughts and opinions from DIRECT editors & columnists.

Big Fat Marketing Blog

Blog: Direct Hit

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