Direct
advanced search
Advertising | Contact Us | Multichannel Merchant Magazine | DM Buyer's Guide | E-Newsletters | Subscribe
E-Channels Take Greater Role in Playboy’s Fortunes
Feb 10, 2005 3:10 PM
buyer's guide
Find any supplier you need - agencies, CRM, fulfillment, lists, e-commerce, paper, printers, telemarketing, and more.
Featured Categories
Lists and Data
Telemarketing
Database Marketing
E-commerce
Web Marketing
Agency & Creative Services
Print, Production & Paper
Lists and Data Processing
:: view all categories
Resource Center
Get free access to more than 50,000 list data cards - one of the most comprehensive databases in the industry.
>> Search Now
This Month in Direct Magazine
Deal With It
Direct had a full house for this year's list roundtable. Considering all the additional responsibilities on brokers' plates, that's impressive...

See Full July Issue


Playboy Enterprises Inc. reported fourth-quarter net income of $14.5 million, compared to a $6.7 million loss the previous year.

The company generated $89.6 million in the quarter, down slightly from $91.1 million.

For all of fiscal year 2004, Playboy’s net income was $10 million, compared to a $7.6 million net loss in 2003. Its revenue rose from $315.8 million to $329.4 million. The quarter and the year ended Dec. 31.

The Chicago-based company attributed the growth primarily to television, Web site subscription and wireless segment’s fortunes.

These activities, grouped under the Entertainment heading, generated $53.2 million during the quarter and $189.2 million during the year, compared with $48.6 million and $175.7 million in 2003. In comparison, the company’s publishing revenue was off, and its licensing revenue for the year was up only slightly.



Back to Top

Browse Issues
Direct Cover Direct Cover Direct Cover Direct Cover Direct Cover Direct Cover Direct Cover
0
September 1, 2008 August 1, 2008 July 1, 2007 June 1, 2008 May 1, 2008 April 1, 2008 March 1, 2008
Browse Back Issues
Browse E-Newsletters
0 0 0 0
0
0 0
0