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Learn how travel and entertainment companies use DM tricks of the trade to jazz up their marketing productions.

Room Service
May 1, 2006 12:00 PM, By Beth Negus Viveiros
SMOKING OR NON-SMOKING. King size or two double beds. Room service or a leisurely breakfast in the caf. Everyone has preferences when traveling, and the ...
Sabre Acquires E-site Marketing
Jun 6, 2007 7:45 AM
Travel industry services firm Sabre Holdings has acquired E-site Marketing, an online business offerings firm that serves the hospitality market. Terms of the acquisition were not disclosed. ...
Anglo-American
Mar 1, 2007 12:00 PM, By Beth Negus Viveiros
It doesn't matter which side of the pond they're on. The first stop for most consumers planning a trip is the Internet. That's why VisitBritain, the United ...
Vacation Planning
Jan 1, 2007 12:00 PM, By Richard H. Levey
Long before travelers pull their suitcases down from the top shelf, RCI Global Vacation Network has begun modeling where they will go. Not on an individual ...
ID, Please
Jan 1, 2007 12:00 PM, By Richard H. Levey
Collette Vacations had a powerful marketing tool at its fingertips: A database of customer satisfaction survey responses, which also held information ...
Live From DMA06: Richard Branson and The 37-Year-Old Virgin
Oct 17, 2006 9:31 AM, By Richard H. Levey
Whether trains, planes or cola, Richard Branson is bent on putting his brand on any industry he deems as needing a well-run enterprise. And after 37 years of diverse endeavors his brand, Virgin (or, formally, the Virgin Group of Companies) has been stretched without breaking. ...
AirportParkingReservations.com Taps Crossbow Group
Sep 7, 2006 7:43 AM
AirportParkingReservations.com, a Web site that helps guarantee airport parking space for U.S. travelers, has chosen Crossbow Group to develop and manage its paid search effort. ...
A Big Mac and $1 Million, Please
Sep 1, 2006 12:00 PM, Beth Negus Viveiros
Some people view dining at McDonald's as a way to quickly satisfy hunger. For others, at least for a few weeks out of the year, it's a moneymaking opportunity. ...
Late to the Table
Jun 15, 2006 12:00 PM, By Randolph Hobler
OF THE TOP 130 restaurant chains in the United States only seven, or 5%, have loyalty programs. I've always known it's not a big number, says Tim Cusick, ...
I Am Your Monkey, Walt Disney
Jun 15, 2006 12:00 PM, BETH NEGUS VIVEIROS
I'M JUST AS CYNICAL AS THE next gal. But when it comes to my kids, I'm as big a pile of manipulatable mush as you'll ever find. My oldest son Jacob is ...
Cruise Line's E-mailing a Hit
May 1, 2006 12:00 PM, BY KEN MAGILL
NEW EVIDENCE THAT e-mail marketing is maturing can be seen in the success of cruise line Royal Caribbean International's recent online video campaign. ...
Pushing the Envelope

A look at the lighter side of entertainment marketing, by Beth Negus Viveiros.

I'm Tired!
Jun 1, 2005 12:00 PM, BETH NEGUS VIVEIROS
As of this writing, the finale of season three of The Apprentice is less than a week away. Soon the world will know which candidate gets the honor of ...
Marketing in Red Sox Nation
May 1, 2005 12:00 PM, BETH NEGUS VIVEIROS
When Sam Kennedy spoke at the MIT Sloan CMO Summit in Cambridge, MA recently, he realized quickly that he was preaching to the choir. Not only were his ...
Take Me Out to the Mail Game
Apr 1, 2005 12:00 PM, BETH NEGUS VIVEIROS
A friend outside of the DM industry asked me recently if the New England Patriots' Super Bowl win or the Red Sox's World Series victory had any impact ...



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