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Creating your best holiday catalogs ever

It may be the middle of summer, but in the catalog world, the holiday season is here. Merchants have finalized their orders, marketers have anticipated...

Catalog/Retail Archives

Dog Bites Man: A&F Finds Racy Catalog Still Sells

So Abercrombie & Fitch relaunches its highly suggestive catalog/magazine… and its second quarter direct sales jump 50%, while comparative store sales rise by a mere 5%. Quelle surprise!...

Fat Brain Toys Mails First Print Catalog

After conducting considerable research and listening to customer feedback, Fat Brain Toys has launched a print catalog. ...

E-mails Plus Catalogs Equals Boost for Miles Kimball

Over the past few years, multititle cataloger Miles Kimball has made it a priority to coordinate its online marketing efforts with its catalog mailings. E-mail campaigns that are part of this strategy have boosted response and revenue by up to 20% ...

Catalog Circulation Bumps Mitigate Blyth’s Sales Drop

Don’t blame direct marketing for the dropoff in Blyth Inc.’s first-quarter sales. While the home décor, household item and fragrance marketer saw a 6% sales drop, from $214.7 million a year ago to $201.5 million, its catalog and Internet revenue was up between the two quarters....

Monks Close Abbey Press Catalog, Starting New Web Venture

After struggling with declining sales over the past five years, the Benedictine monks of Saint Meinrad Archabbey that own and operate religious gifts marketer Abbey Press have closed its catalog and Website....

Bigger Carts Mean Better Shoppers

Most retailers are adept at persuading shoppers to buy a particular item. Increasing the lifetime value of customers by turning those one-off item purchases...

J. Crew Retail, Direct First Quarter Sales Strong

In a lovely bit of balance, both retail and direct first quarter sales for J. Crew Group Inc. rose 20% over first-quarter 2009’s level....

Delia’s Direct Biz Sees Margin Boost Despite Sales Drop

Forgive the management at Delia’s for not breaking out the champagne at the end of its most recent quarter. The company’s total sales amounted to $50 million, down from $52.1 million in first-quarter 2009. And its net loss widened from $3.6 million a year ago to $5.8 million....

Casual Male Has Solid Quarter, Will Blur Product Lines

Add Casual Male Retail Group to the list of apparel marketers that managed inventory levels, reduced promotional and discount activity and boosted their margins....

Longtime Williams-Sonoma CEO Ends Tenure On High Note

Howard Lester, who has led Williams-Sonoma during the past 31 years, chose a great quarter in which to retire. The company’s first quarter revenue jumped from $611.6 million a year ago to $717.6 million. Even better, the home products retailer turned an $18.7 million loss from a year ago around to $19.5 million....

Victoria's Secret Cuts Promotion Duration, Launches New Catalog

Here’s an odd measure of success: Intimate apparel marketer Victoria’s Secret has covered itself. As a result, the company will be able to cut down its online promotion days....

Abercrombie & Fitch Cuts Loss As Direct Activities Flourish

Abercrombie & Fitch Co. recorded a net loss of $11.8 million during the first quarter of 2010, an improvement over the $59.2 million net loss it reported a year earlier...

Frederick’s of Hollywood Faces Stock Delisting

Frederick's of Hollywood Group Inc. has received notice that its stock could be delisted, according to the company....

Crew Renews Contract with Quad Graphics

J. Crew Group Inc. has renewed its printing and production contract with Quad Graphics....



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