Sharper Image Names August Senior VP, CMO

SharperImage.com has named Steve August senior vice president and chief marketing officer.

He will have complete responsibility for all direct marketing efforts including online, catalog, affiliate, CRM, portals and partnerships. He will also have oversight of all customer analytics and database modeling.

Previously, he spent nine years at Brookstone where he most recently served as operating vice president for customer marketing.

This move follows Camelot Venture Group’s acquisition of the rights to the catalog’s name and planned marketing efforts this year. Click for more http://directmag.com/catalogretail/news/sharper-image-camelot-role-1118/index.html