America’s Garden Resource Taps Alliance

America's Gardening Resource, Inc., parent company of Gardener's Supply and Dutch Gardens catalogs and Web sites, has chosen Alliance Data Systems Corp. to provide direct and database marketing services.

The budget was not disclosed.

Under the terms of the agreement, Alliance’s Epsilon unit will build and maintain the firm’s customer marketing database and its Abacus business will be AGR's exclusive service provider for direct marketing efforts.