Lillian Vernon’s New Owner Expands Catalog Plans

The current owner of Lillian Vernon, Current USA Inc., plans to increase catalog circulation and send out a steady stream of mailings, according to a company statement.

Current USA sent out a 600,000-piece catalog mailing in May, a few months after it acquired the 56-year-old personalized products marketer. According to the company statement, “order volume has been steadily increasing. In addition, the company continues to see strong response through the Web channel.”

The company plans to hire upward of 1,100 seasonal positions at its Virginia Beach call center and distribution facility. The company did not indicate the number of seasonal workers it had hired in years past.