LATEST NEWS
The Incredible Shrinking Database: Direct's annual CRM/Database Survey
The money isn't there anymore.That's the overwhelming message from Direct's annual database practices survey.DMers are spending less, on everything from...
Poor Service, Not Price, Creates Customer Churn: Study
While the Web has made comparison shopping easier, marketers should focus on the service they offer to customers at least as much – if not more – than their price points, according to a new study....
Heartland Payment Systems Acquires Loyalty Firm Chockstone
Heartland Payment Systems, Inc. has acquired Chockstone Inc., a gift card program and loyalty marketing services provider. ...
Cost-Cutting Drives Acxiom Growth
Acxiom Corp. posted net earnings of $15.8 million for the second quarter, an increase over net earnings of $9.2 million in the prior year....
The Big Easy
Database marketing has become socialized. It used to be the province of the biggest firms. But no more. For one thing, software has been improved so that...
Goal: Serving Fans
Let's paint a picture of the best possible hockey fan, at least as far as the National Hockey League's direct marketing department is concerned. This...
RTC Relationship Marketing Promotes Two
RTC Relationship Marketing has promoted Michael Duke to senior VP and director of marketing intelligence, and named former senior VP Elizabeth Upton head of account management....
Alaska Airlines Names Navin Mithel Managing Director of CRM
Navin Mithel has joined Alaska Airlines as managing director of customer relationship management. ...
Merkle Picks Chris Crayner For SVP, Customer Management Strategy Position
Database agency Merkle has hired Chris Crayner to serve as senior VP of customer management strategy. ...
Revenue, Income Up For Salesforce.com
CRM services and data management firm Salesforce.com generated $263.1 million in revenue during its second quarter, a jump from the $176.6 million it realized in second quarter 2007. ...
