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Use Your Data to Know Your CustomersMarketers are bombarded with solutions, plans and tips to increase campaign response rates, especially during trying economic times. But they can't employ... |
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Retailers Now Top Loyalty Marketers: Colloquy
U.S. retailers now constitute the largest collective market for loyalty reward program memberships, outstripping travel-hospitality and financial services aggregate memberships, according to Colloquy....
Godiva Sweetens the Pot for Fans with New Loyalty Club
Luxury candy maker Godiva Chocolatier is launching its first loyalty program this spring, the Godiva Chocolate Rewards Club, offering fans of the confection free gifts and chocolate monthly for spending in Godiva retail stores, and free standard shipping for online orders....
Behavioral Ad Firm NebuAd Fades to Black
Behavioral ad targeting firm NebuAd has reportedly all but ceased operations, according to court papers filed in federal court in a privacy-invasion lawsuit against the start-up....
Merkle Acquires CognitiveData
Merkle, a database marketing agency, has acquired CognitiveDATA, a direct and database marketing Services Company serving retailers, insurance providers, nonprofits and financial services....
ComScore Names Nguyen VP of Sales for SE Asia
ComScore Inc. has named Joe Nguyen as vice president of sales for Southeast Asia....
Financial Firms Aren't Reaching Out to Customers: Poll
A new poll shows only 30% of consumers hav been contacted by their financial firms during the recession. This flies in the face of textbook CRM....
Loyalty Program Members Can Help Ease Companies' Recession Sting
Loyalty program members are a marketer's best customers. So it makes sense to ensure they stick around for the inevitable economic upturn....
Melissa Data Acquires M1 Data and Analytics
Melissa Data, a direct marketing services company, has acquired list wholesaler M1 Data & Analytics from Metro One Telecommunications Inc. ...
Harland Clarke Names DallAcqua EVP
Harland Clarke has named Charles DallAcqua executive vice president. He will oversee the company's marketing services, direct-to-consumer and direct-to-business divisions. ...
The NCDM Database Excellence Award Winners
Talk about strategic brilliance: Every one of the companies featured here devised a complex, data-driven solution for a marketing problem. And they've...
