Click Tactics, Inc. and Intrasight, two relationship marketing services firms that merged last September, have rebranded themselves under a single name, ClickSquared. The company is based in Waltham, MA.

“Since our merger with Intrasight, we’ve strengthened our technology platform and deepened our vertical industry expertise,” said ClickSquared’s CEO Andrew Frawley in a statement. In the year ahead, we will be introducing innovations in the areas of analytics and mobile marketing.”

In addition to Frawley, ClickSquared’s top management includes CMO Jeff Walters.

ClickSquared’s primary markets include banking and financial services; cable and telecommunications; consumer packaged goods, retail and travel and hospitality.