Data and List Articles
Detailed Matchbacks Offer Stronger B-to-B Purchase Data
For marketers, using data to determine which marketing communications contributed to generating a purchase helps guide media decisions. But capturing and incorporating these influences is difficult for marketers of all stripes—those focusing on consumers as well as industrial targets. And within the business-to-business arena, there are additional complexities. It is easy—and therefore tempting—to attribute a sale either to the last outreach effort, or the one which actually results in a sale. But there are several hazards in using these methods. The first is that electronic solicitations often result in immediate sales, or have built-in sales tracking mechanisms. As a result, marketers tend to over-credit their impact on sales, while underestimating offline efforts’ import....
Progressive Enterprises, Affinity ID Take NCDM Database Awards Top Prize
Progressive Enterprises and Affinity ID brought home both the gold award within the multichannel marketing category and the platinum award for general excellence at the NCDM 2010 Database Awards...
KBM Group Acquires I-Behavior
KBM Group has acquired I-Behavior from its former owners, a group that includes institutional investors, private investors, private equity firms and management and employees...
List Firms Increasingly Stress Marketing Services
How many incidents within the list industry does it take to make a trend? Three months ago, Clare Hart, Infogroup’s new CEO, revealed plans to rebalance the company away from providing list information and more toward services. Late last month, Infogroup announced Ed Mallin, who was instrumental in Infogroup’s list management firm acquisition activities, was stepping down. All of which gives rise to a question: What is the perceived value of list management operations within the information community? ...
MeritDirect Launches Services Group
MeritDirect has formed the Strategic Services Group. The new operation includes Strategic Consulting, Merit Digital, b2bbase and Insert Media....
Ed Mallin To Leave Infogroup
Ed Mallin, who has been with information services firm Infogroup for 20 years, will leave the company in late November....
Infogroup’s Gupta To Launch New Data Firm
Vinod Gupta, the founder and former CEO and chairman of information firm Infogroup, is getting back into the data game. His newest endeavor, Database101.com, will officially debut within 45 to 60 days, Gupta told Direct Newsline....
MeritDirect’s Blohm Promoted To Senior VP
MeritDirect has promoted Chris Blohm to senior VP of list management. Blohm had previously held the title VP of list management....
Data Landscape Shifts As Salesforce Buys Jigsaw
Salesforce.com’s $142 million acquisition of Jigsaw gives the customer-and-prospect management software firm a source of business executives contact data. How the deal will change the way this source of prospecting data is made available remains to be seen. ...
B-to-B Buyer Beware: Not All Data Is Alike
Which supplier of business to business data is the best seems like a simple enough question. But a new study that compared five information sources offers complex answers....
Consumer E-Mail List Prices Drop, Others Stable: Worldata
List managers who specialize in e-mail consumer files probably took in their belts a notch during the past year: prices of consumer e-mail lists fell more steeply than any other category between spring 2009 and now...
Gupta Resigns From InfoGroup Board
Vinod C. Gupta has resigned from the board of directors of infoGroup. Gupta’s resignation from the board means he no longer holds an official position with the company....
First Data Appoints Forehand Interim CEO
First Data Corp. has appointed Joe Forehand chairman and interim chief executive officer (CEO)....
InfoGroup's Low Sale Price Raises Eyebrows
Legal challenges started within 90 minutes of infoGroup officially announcing it had been sold. Details about these challenges, as well as what founder Vinod C. Gupta’s role in the company will be post-acquisition, follow....
InfoGroup Sold To CCMP
InfoGroup has been sold to private equity firm CCMP Capital....
Reed Business Information’s Data Unit Links With DM2-DecisionMaker
Mardev, the international marketing and data services division of UK-based Reed Business Information, will join forces with DM2-DecisionMaker, the list management and marketing services division of Reed Business Information-US....
Acxiom Launches Online Sales Leads Service
Acxiom Corp. has debuted MySalesHero.com, an online sources of consumer and business leads....
InfoGroup Close To Being Sold: Report
Infogroup is close to being purchased by CCMP Capital Advisors, according to the Omaha World Herald....
LogicLab Hires Lazzaro As VP Of Analytics
LogicLab Inc., has named Michael Lazzaro VP of analytics at LogicLab, a wholly owned subsidiary of Merkle Inc. ...
EE Times Picks Omeda For Database, E-mail Services
EE Times Group, a media and marketing services firm that specializes in the electronics industry, has chosen Omeda to provide database management and e-mail deployment services. ...
Chris Moloney Joins Experian’s ConsumerInfo.com
ConsumerInfo.com, Inc. has appointed Chris X. Moloney as senior VP and CMO for the U.S. Consumer Direct business unit of Experian. ...
InfoGroup Q&A Sheds Light On 2010 Goals
InfoGroup CEO Bill Fairfield expects low-single-digit organic growth for his company in 2010, according to an earnings call transcript. More, including The Thursday Morning Quarterback’s Take, follows....
InfoGroup Takes Loss As Sales Drop
InfoGroup recorded fourth-quarter sales of $125.8 million, an 11% drop from the $141.9 million it pulled in during fourth-quarter 2008....
Acxiom Names Asia-Pacific Sales Manager
Acxiom Corp. has named Barry Adams director of business development for Asia. More, along with The Cartographer's Take, follows....
High-Level Execs Out At Infogroup: Sale Looms?
The rumor industry surrounding Infogroup was in full swing on Tuesday, as reports of high-level executive departures swirled around the industry amid speculation sale of the company is imminent....
