Direct Mail Articles
Hospice Direct Mail Fundraising Boosted By Segmentation, Storytelling
A story that involves a stay in a hospice—a facility geared toward palliative, or end-of-life care—will rarely have a happy ending. So when Capital Hospice turned to a storytelling-reliant creative approach as part of a $15 million capital campaign, one could understand a few raised eyebrows. Those eyebrows have been lowered, thanks to a sensitive copywriting team, a reconfiguration of the solicitation package, and some carefully applied segmenting and customization. What else has been lowered? The total number of pieces mailed to previous donors and other individuals it has a relationship with, from 300,000 annually in 2008 and 2009 to 140,000 in 2010. ...
Highmark Increases Mail Volume, Cuts Acquisition Costs
Thanks to shifting budget dollars away and reevaluating its media spend, Medicare insurance marketer Highmark was able to more than triple its direct mail volume and cut its acquisition costs by 63%....
Quad to Close Plants, Lay Off Employees
Quad/Graphics Inc. will lay off an unspecified number of the approximately 2,200 employees working at five plants it expects to close this year....
Electric Vehicle Mailing Gets 1% Response
In September, a small manufacturer and marketer of specialized electric vehicles, is planning to re-send a mailing to college campus security officials after getting a 1% response rate to a mailing last spring....
Radio Station Launches Personalized Postcard Effort
KCSM-FM, a nonprofit San Francisco-area jazz radio station, has so far pulled in 52 responses to a just-launched 23,000-piece postcard fundraising campaign that used personal urls (PURLs)....
USPS Merges Shipping Units, Taps Reblin As New VP
The U.S. Postal Service has consolidated its expedited-shipping and ground-shipping units into its new shipping services group...
Canadian Credit Card Direct Mail Plummets
Canadian direct mail volume dropped 57%v to 150 million pieces in 2009 from 350 million pieces the year before, according to market research firm Mintel Comperemedia....
Feeding America Taps Merkle
Feeding America has chosen Merkle’s response management group to manage processing of the nearly half million responses generated each year by its direct mail fundraising program....
Valassis Posts $24 Million in Earnings
Valassis posted net earnings was $24 million for the fourth quarter, compared to a loss of $222 million in the prior year....
Subprime Offers Pace Credit Card Mail Rise: Report
Credit card issuers have begun increasing their direct mail credit card offers, largely because of increased mailings to the subprime market, according to market research firm Synovate....
Cenveo Acquires Clixx Direct Marketing
Cenveo, Inc. has acquired the assets of Clixx Direct Marketing Services Inc., a direct mail services company, for an undisclosed sum....
Worldcolor Consolidates Toronto Operations
Worldcolor, formerly Quebecor World, will consolidate its Toronto direct mail, catalog and magazine operations into a single facility....
Circulation Marketer Dan Capell Dies at 64
E. Daniel (Dan) Capell, died January 11, 2010 at his home in Barnegat Light, NJ after a courageous three-year battle with cancer. He was 64....
Direct Brands Names Two Top Executives
Direct Brands Inc., a direct marketer of books, digital videodiscs and related products, has named David Gitow chief marketing officer and Alan Katz executive vice-president, business development. ...
Directmail.com Acquires Eagle Direct
Directmail.com, a direct marketing services provider, has acquired Eagle Direct LLC, a direct mail shop specializing in personalized, multi-insert pieces. ...
Insurers Increasing Medicare Mailings, Says Report
Insurance company direct mail for Medicare offers are expected to rise as much as 20% during this year’s annual election period (Nov.15-Dec. 31, according to Mintel Comperemedia....
Radware Tries Heroic Approach With Alteon Campaign
A superhero comic and online cartoon are the centerpieces of a new campaign from networking and security application provider Radware to relaunch the Alteon brand....
Mailing Groups Say New Postal Forum Won't Be a Bully Pulpit
A group of industry trade organizations has launched www.postaljournal.com, a Web site they hope will serve as a discussion forum to exchange ideas about the future of the U.S. Postal Service....
Campaign/Client News: Air Wick, Hanesbrands
Air Wick tested a new word-of-mouth marketing program in Canada from Epsilon, and Hanesbrands has contracted with ParadyszMatera for direct mail services. ...
Credit Card Direct Mail Rises 34% in October
Credit card issuers sent out 180 million credit card offers to U.S. consumers last month, a 34% increase from the month before and had the highest monthly total since last December and the largest increase this year, according to Mintel Comperemedia....
McCallum Print Acquires ESP Printing & Mailing
McCallum Print Group has completed its acquisition of the graphic assets, clients, programs and equipment of ESP Printing & Mailing. ...
Continued Losses Threaten the USPS
The fate of the U.S. Postal Service looks grimmer and grimmer with each passing day, adding to marketers' uncertainties about using the mails as a way...
Vertis Names Calta Chief Marketing Officer
Vertis Communications has named Kathy Calta chief marketing officer....
Schmidt Buys Solar Direct Mail Operation
Schmidt Printing has acquired the cooperative direct mail line of business from Solar Communications Inc....
DMA Says Direct Marketing Job Growth Outpaces Job Losses
Certainly direct marketing is being hurt by the recession, but not all the economic indicators are bad. Yes, some companies are still hiring and spending on Internet and mobile media services is still strong. ...
