Direct Mail Articles
Schmidt Buys Solar Direct Mail Operation
Schmidt Printing has acquired the cooperative direct mail line of business from Solar Communications Inc....
DMA Says Direct Marketing Job Growth Outpaces Job Losses
Certainly direct marketing is being hurt by the recession, but not all the economic indicators are bad. Yes, some companies are still hiring and spending on Internet and mobile media services is still strong. ...
Batton-Cotton Closes Doors: Sources
Batton Cotton Inc., which provides direct marketing fundraising services to non-profit organizations, has gone out of business...
Standard Mail Rates to Rise by an Average 3.8%
Standard Mail and standard nonprofit rates will increase an average of 3.8% in May, in keeping with legal limits established under the Postal Accountability and Enhancement Act of 2006. The new rates take effect May 11 ...
CADM Establishes Awards for Emerging Leaders
The Chicago Association of Direct Marketing has established the CADM EL (Emerging Leaders) Awards to honor a new generation of direct marketing professionals. ...
Oriental Trading Names Fuller COO
Oriental Trading Co. Inc., a direct marketer of party supplies, has named Dana Fuller senior vice president and chief operating officer. ...
Corporate Graphics Closes Plant, Axes 27
Corporate Graphics, a Mankato, MN direct mail services firm, will close its Austin, MN facility, laying off 27 employees, according to wire service reports....
Financial Direct Mailings Fall: Mintel
The number of financial services company direct mail offers to acquire new customers fell by more than one-quarter in 2008, according to market researcher Mintel Comperemedia....
R.R. Donnelley Shutters Plant, Axes 160
R.R. Donnelley is closing its Spencer, IA plant in March and will lay off its 160 employees, according to wire service reports....
Atrium Breaks Into DM With Nutri-Health Acquisition
Atrium Innovations Inc., a health supplements marketer, has acquired Nutri-Health Supplements LLC for $23.9 million....
Premium Color and Hand Pack Merge
Premium Color Graphics Inc., a Clifton, NJ direct mail services firm, has merged with Carlstadt-based Hand Pack, Inc to form Premium Color Group LLC....
Valpak Axes 79 Positions
Valpak has cut 79 positions, or 6% of its workforce, because of a lower projected volume for 2009. ...
Royal Mail May Sell Stake to TNT
British Prime Minister Gordon Brown’s government said it may sell a stake in Royal Mail Group Plc to Dutch courier firm TNT NV, in a move that would tap investment needed to prepare the U.K.’s postal service for Europe-wide competition...
Woverine Names Hufnagel VP of Retail
Wolverine World Wide, Inc. has named Christopher E. Hufnagel president, retail. He will be responsible for all direct-to-consumer operations for the company, including e-commerce....
Williams-Sonoma Catalog Circulation Keeps Shrinking
Williams-Sonoma Inc. plans to continue reducing its catalog circulation through 2009, as overall sales decline. ...
Mike DuBose Steps Down As Vertis CEO
Mike DuBose, CEO of Vertis Communications, will resign from the company effective Jan.1, 2009. ...
Australia Post Pushes 3-D Mail
Things are getting touchy down under. Australia Post has seen an 8.5% response to a business-to-business test campaign that used a pop-up cube to promote...
Credit Card Mailings to Fall 20%: Synovate
US households will have received approximately 4.2 billion direct mail offers for new credit cards during all of 2008, a 20% decrease from 5.2 billion offers last year, projected market research company Synovate. ...
Layoffs Follow Valassis Communications’ Loss
Valassis Communications will reduce its United States workforce by 3%, according to forms filed with the Securities and Exchange Commission. ...
Credit Card Direct Mail Volume Falls 28%
The total estimated direct mail volume for credit card acquisition offers reached only 1.34 billion during the third quarter, a 28% decrease from last year, according to market research firm Mintel Comperemedia....
Grove Acquires U.K. Marketing Firm GI Solutions
Grove Industries has acquired one of the UK’s leading direct marketing services companies, for an undisclosed sum, according to wire service reports....
Torstar Reports More Than $2 Million Loss
Torstar Corp. posted a net loss of $2.7 million Canadian ($2.2 million) for the third quarter, compared to net income of $8.4 million Canadian ($6.9 million) in the prior year....
IWCO Shutters NC Plant, Axing 380 Positions
IWCO Direct, a printer and direct mail services company, has closed its facility in Elm City, NC, laying off 380 employees....
Chicago Tribune, Valassis Combine Shared Mailers
In a sign that the shared advertising mail market is getting rough, the Chicago Tribune announced it is combining its midweek ShopLocal mail program with advertising inserts from Valassis's RedPlum direct mail program.,...
Valassis Sells French Operations to HighCo
Valassis has sold its French subsidiaries to HighCo, a French marketing services firm. Complete details of the sale...
