Grove Acquires U.K. Marketing Firm GI Solutions

Grove Industries has acquired one of the UK’s leading direct marketing services companies, for an undisclosed sum, according to wire service reports.

GI Solutions Group Ltd. (GIS), which has 170 employees in Leicester & China, 158 of whom are Leicester-based, and annual sales of around 30 million pounds ($47.9 million) , has been in the direct mail, database marketing, loyalty and outsourcing business for 16 years latterly focusing on added value solutions in customer value management.

The GIS marketing business supplies many of the leading users of direct marketing in the UK with a broad range of direct mail, database marketing and printed products.