Haggin Marketing Acquires Getmembers.com
Haggin Marketing Inc. has acquired Coupons, Inc., which does business as Getmembers.com. Terms of the acquisition were not disclosed. ...
Catalog Choice, Another Opt-Out Service, Debuts
Add to the list of services claiming to help consumers opt out of unwanted direct mail Catalog Choice, a not-for-profit that launched earlier this month. ...
MetroGroup Adds 80 Jobs in Iowa After Closing VT Plant
MetroGroup Marketing Services Inc., a direct mail services company, will add about 80 jobs to its Mount Pleasant, IA facility after shuttering its Rutland, VT plant, which cost 200 workers their jobs, according to wire service reports....
Live From DMA07: InterContinental Makes Over Loyalty Communications
Several years ago the InterContinental Hotels Group ripped up the strategy for its mailings to loyalty members and started from scratch. ...
Live From DMA07: Greco Calls on DMers to Post Opt-Out Notices on Each Mailing
As part of an effort to head off increasing calls for do-not-mail legislation, DMA president John Greco yesterday called on all direct marketers to begin putting opt-out notices in all their mailings. ...
Credit Card Mailings Fall Slightly in 2007: Mail Monitor
U.S. households will receive approximately 5.3 billion offers for new credit cards during 2007, a slight decrease from 5.76 billion in 2006, according to Mail Monitor, the credit card direct mail tracking service from Synovate....
MetroGroup to Shutter Vermont Plant
MetroGroup, a direct mail services company, will close its Rutland, VT plant in December, laying off 204 employees, confirmed company spokesman Michael Shea late Thursday....
Sharper Image's Daniel W. Nelson Resigns
Daniel W. Nelson, the senior vice president, controller and chief accounting officer of Sharper Image Corp., has left the company. ...
Albert Saxon, DM Artist and Copywriter, Dies at 60
Albert Saxon, a direct mail copywriter, artist and frequent contributor to Direct Magazine and the DIRECTTips newsletter, died Oct. 4 of a heart attack....
Coldwater Creek Ups Griesemer to CEO
Coldwater Creek has promoted Daniel Griesemer from president/chief operating officer to chief executive officer and has named him to its board of directors. ...
Sears Revives Wish Book Catalog After 14 Years
The Sears Wish Book Catalog is making a comeback after a 14-year absence. The 188-page catalog features toys, apparel, jewelry, appliances, tools and holiday items....
Sierra Trading Takes New Title Home
(Multichannel Merchant) After testing the category for more than a year, discounted apparel, footwear, and outdoor gear merchant Sierra Trading Post has spun off a home products title. ...
BMW's Dealer Mailings a Hit
Some BMW of North America dealers have seen conversion rates as high as 10% to recent prospect mailings created using a new system that's designed to build customer loyalty....
Start Out Small
The way to get the best of both worlds secure, functional transactional and personalized marketing documents is to collaborate. Internal projects need...
Targeting the Green
New research is helping Ogden Publications Inc. better target “green” consumers....
Victoria Mag Gets Boost From Grieving Readers
Victoria magazine, the women's shelter book that's being revived this fall, has gotten responses ranging from 15% to 20% to its first mailing. This was...
In a Perfect World
An ideal direct mail offer should: Be tied to the brand and its advertising positioning in the market. Be linked to the product being promoted or sold....
Christian Books Merchants Make a Deal
(Multichannel Merchant) Christian Book Distributors, the catalog arm of Christianbook.com, has acquired Christianbooksdirect.com....
Motley Fool to Publish Catalog of Investment Offerings
The Motley Fool will publish a catalog of its offerings in early October. The 16-page, full-color book will mark the first time the investment and financial advisory services firm has issued a catalog. ...
PostcardMania Donates to Troops Heading to Iraq
PostCardMania, a direct mail marketing firm based in Clearwater, FL, has donated 18,000 postcards to the United Service Organization to support troops being deployed to Iraq. ...
Harry & David Narrows Losses
Harry & David Holdings Inc. posted a net loss of $7.8 million for the fourth quarter, compared to a net loss of $22 million last year. ...
Can't Happen Here? Don't Be So Sure
On the wall of his office in Washington, Steve Berry keeps a pair of maps depicting a growing trend. The map, labeled shows only four red states; the...
Marketplace Direct Names Kim Sellers Production Manager
Marketplace Direct has named Kim Michael Sellers production manager. Sellers is a 24-year veteran of the direct mail industry. ...
Acquisition, New Catalog Clients Boost Innotrac's Fortunes
Innotrac Corp., a fulfillment and logistics services provider, generated $28.1 million in second quarter 2007 revenue, compared with $16.6 million during second quarter 2006....
Next Generation Reports 4.4% Revenue Decline
Next Generation Media Corp. reported $2 million in revenue for the second quarter ending June 30, a 4.4 percent decline from the same period last year....
