Penobscot Indian MO Pharmacy Sold
The Penobscot Indian Nation has sold PIN Rx, its troubled mail-order pharmacy, to I Care Pharmacy, a company that plans to relocate the operation elsewhere in Maine, according to wire service reports...
Short Cuts
Tuffy Auto Service Centers has licensed a custom marketing toolkit created by cooperative direct mail firm Valpak. ...
Mailers Council Seeks to Delay Rate Implementation
The Mailers Council has petitioned James Miller, chairman of the U.S. Postal Service Board of Governors, to postpone by at least 120 days the date when the new postage rates and rules take effect. ...
New Products and Services
Postal Optimizer: Uses "intelligent mail" technologies to help mailers save on postage costs at U.S. Postal Service bulk mail centers and sectional center facilities -- Direct Group, Pennington, NJ...
Credit Card, Insurance Acquisition Mail Rising
Credit card and insurance acquisition mail volumes last year grew substantially over 2005 numbers, thanks largely to increased campaigns, according to Mintel Comperemedia. ...
East West Goes Postal
East West Magazine will make its subscription-building direct mail debut at the end of this month, offering two free issues as an enticement for the annual...
Enter Here
The goal of lead generation is simple: Get the greatest response from your marketing efforts by offering prospects the ability to contact you in any manner they choose....
Redcats USA Taps Alliance for DM and Credit Services
Redcats USA has selected Alliance Data Systems Corp. to provide direct marketing and credit services. ...
Live From Circulation Day: Hard Offers, Vouchers Growing
Magazine circulators are relying increasingly on hard offers and vouchers and self-mailers in their subscription-building mailings, said Paul Masse, vice president of account management at ParadyszMatera at the Direct Marketing Association's Circulation Day in New York Wednesday. ...
GlobeDirect Alleges Former Employees Stole Trade Secrets, Clients
GlobeDirect LLC, a direct mail and marketing firm owned by Globe Newspaper Co., has filed a complaint against six former employees. The complaint alleges the employees stole work histories, customer lists and internal documents, and have enticed GlobeDirect clients to work with Kirkwood Direct. ...
Political Post
One thing we've never been able to figure out is when and how politicians started using direct mail. Some sources say it was during the 1960s, when large donor and voter lists became available....
Printer's Mailing Gets 50% Response
Every now and then, digital technology produces unexpected results for old-fashioned direct mail. Take Superior Printing Inks, which achieved more than...
SK&A's Back in the Mail
For the first time in two years, SK&A Information Services will send out postcards as part of its marketing mix, this time to launch a medical research service....
Another Ignorant J-Word Attack
When a column in a consumer newspaper is headlined Beware the menace of junk mail, you know you're in for a regular ignoramus-o-rama. ...
Alive and Well
In this multichannel age, direct mail is still the largest single power in direct marketing. The U.S. Postal Service handled 102.5 billion pieces of standard...
Redi-Mail Direct Marketing Opens Pharma Sampling Facility
Redi-Mail Direct Marketing has opened a new pharmaceutical direct marketing sample distribution facility in Fairfield, NJ....
Banta Opens New Co-Mailing Facility
Banta Publications Group, a division of Banta Corp., has opened a distribution center, which will specialize in co-mailing service. The new facility is located in Bolingbrook, IL, a suburb of Chicago....
Auto Dealers Use Direct Mail as Movie Tie-In Driver
More than 6,000 auto dealers are expected to participate in a joint promotion with the upcoming Disney-Pixar film "Cars." Under the terms of the campaign, participating dealers send out direct mail letters offering two free tickets to "Cars" to vehicle prospects who visit showrooms. The letters are customized with the dealer's name and address on them....
Standard Mail Rates Could Rise by 9%
Standard mailers would have to fork over some 9% more in postage costs under the U.S. Postal Service’s just-announced rate case filing with the Postal Rate Commission. First class stamp prices would go up by 3 cents....
USPS Proposes 9% Standard Mail Rate Hike
The U.S. Postal Service wants to raise standard mail rates by an average of 9% and all rates by approximately 8.5%, and will ask for those hikes in a filing with the Postal Rate Commission later today. ...
New Orleans Re-Opens as Market for Periodicals: Catalogs Still Banned
A New Orleans mail-processing center has begun accepting standard class advertising and periodicals mailings for the first time since Hurricane Katrina struck. While some of the affected areas had been accepting these classes of mail, the most heavily affected areas, which include New Orleans and portions of Jefferson, Plaquemines and St. Bernard parishes, were not receiving them....
Quebecor Closes Book, Magazine Facilities
Quebecor World Inc., Montreal, will shutter a book manufacturing plant in Kingsport, TN, and a magazine printing location in Brookfield, WI. Items that had been produced at these two facilities will be transferred to other Quebecor printing locations....
Merkle, Direct Group Jointly Offer Services
Database marketing firm Merkle has inked an agreement with Direct Group, a direct mail service provider. Under the terms of the arrangement, the two companies will jointly offer their products and services to the direct mail and marketing community....
Add It Up
NO DOUBT YOU'VE read, discussed or thought about the idea of marketing accountability more than once. While accountability is old school to direct response...
Snyder’s Six Flags Campaign a DM Battle
Washington Redskins owner Dan Snyder’s roots in direct marketing may have helped him as much as anything to win his nasty proxy fight with amusement park operator Six Flags’ management....
