USPS: Generations X and Y Value Direct Mail
Generations X and Y are just as likely to be reached by direct mail as their baby boomer parents, USPS business specialist George McHale told members of the Chicago Association of Direct Marketers yesterday....
Loose Cannon: Which Version of This Column Are You Reading?
If Andi Emerson has suddenly developed psychic powers, we are all in a lot of trouble. Emerson runs the John Caples International Awards, which reward creativity in direct marketing campaigns. During a recent chat, she railed against the direct mail industry’s lack of creative testing before launching new efforts. A few days after our conversation, MarketingExperiments.com began flogging a paper decrying the industry’s underuse of split tests. ...
Tips for Small Business Partnering for Promotions
Tips for small businesses on direct mail partnering....
P.S., I Love You
Tips for small businesses on direct mail copywriting. ...
Think Before You Sign: How to Work with List Brokers
Tips for small businesses on working with mailing list brokers....
Tips and Teasers
Facts and figures on small business use of direct marketing....
Captaris Gets 14% Response to Priority Mail Effort
Adeveloper of electronic document delivery systems has achieved a 14% response rate so far to a lead-generation mailing sent to top executives. Captaris...
AARP Meets the Baby Boomers
The post-World War II generation began turning 50 in 1996. Since then, numerous baby boomers have become eligible for membership in AARP, formerly the...
Financial DMers Prefer Mail: Survey
Mail is the preferred direct marketing medium to solicit orders and generate leads for financial services firms including banks, credit card and commodities/securities...
Oops, Try Again!
Direct marketers understand how controlled mistakes can significantly and positively affect their bottom lines. In fact, to be more successful, maybe...
Carmen's Cupones Ups Co-op Mailings
Carmen's Cupones y Consejos, a cooperative mailing enterprise, is betting its latest wave of expansion on growing Hispanic populations in Denver and Atlanta....
British Airways Lifts Off B-to-B Effort
British Airways launched a $1 million online and direct response print effort in September to attract business class passengers to the airline's flights....
Privacy: The Federal-State Data War
By the time you read this, the Fair Credit Reporting Act Limited Pre-emption bill might just be on President Bush's desk awaiting a ceremonial signature....
Software Firm Tweaks Rivals in New Campaign
ACCPAC International Inc., a developer of accounting and customer service software, has launched a $10 million campaign to generate leads and poke fun...
Trucker Mailing Pulls 3.1% Response
TruckersB2B.com, an online group for small truck fleets, got a 3.1% response rate from a coupon mailing promoting tires from Goodyear Tire & Rubber Co....
Direct Mail Response Climbing: Survey
Direct mail was more likely to spur consumers to action this year than in 2001, according to a new survey from Vertis. Barely more than a third of those...
Cruising Into the Mail Stream
Cruise Shoppes is going ahead with an early June 100,000-piece mailing barely two months after it sent out a campaign originally scheduled for March....
North Carolina Tries to Collect Tax on Postage
North Carolina has started auditing companies for sales tax it says is owed on postage. The audits, now in the administrative hearing stage, involve small...
Unicco Mailing Gets 11% Response
A Boston-area provider of outsourced maintenance netted an 11% response to a mailing earlier this year designed to get chain retailers to use its services....
ATV Mailing Drives Down Costs
Digital printing helped Polaris Industries cut costs in half for a recent lead generation mailing to promote the 2004 Sportsman all-terrain vehicle. The...
Bookspan Rolls Out Hispanic Book Club
Hispanics, now the largest minority in the United States, are being targeted in a major push by Bookspan for its Spanish-language book club Mosaico. The...
Mailing to GM Dealers Pulls 17% Conversion
A provider of office forms to the automotive industry has garnered a 17% conversion rate with a lead-generation mailing featuring a sweepstakes. The mailing,...
Gold Points Returns to Postal Mail
Despite being 10 times more costly than e-mail, Gold Points Rewards plans to send out 50,000 postal mail pieces each month during 2003 at a cost of roughly...
Young Women Prefer Direct Mail for Healthcare Offers: Survey
Want to reach young women concerned about their health? Forget MTV—the best channel might be direct mail. That’s the finding of a new survey of 20,000...
AARP Targets Hispanic Seniors
AARP is going after the Hispanic senior market with a mid-seven-figure initiative. This year, 4 million of AARP's 130 million direct mail solicitations...
